Search results for: brand storytelling
by Tim Girvin | Concepts | Jun 24, 2015
Finding A Way Out, That Could Be a Way In This, above, is a sign from my office; it’s from the London Underground. And below, another example. What I liked about it — the image at the head of this missive, and put a photo in my journal, is the inverted rendering of... Read More
by Tim Girvin | Brands, Concepts, Places | Feb 19, 2015
BRAND PRESENCE, PARTICIPATION AND SENSUAL DESIGN You’re here, right? That is: right now, you’re presenting, you’re present: you’re here? When you’re walking a space, trying to create a place — something unforgettable — you need to be in here. Present and focused,... Read More
by Tim Girvin | Brands, Concepts, Scent, Trends | Jan 13, 2015
Perfume and Persona — the categorization of demography by scent. I heard this conversation about 10 years ago — one of those rare moments when you have a chance to listen in on people’s impressions of you. That’s happened a couple of times, and in both, it was a... Read More
by Tim Girvin | Brands, Concepts | Oct 23, 2014
And the Emotions of The Skin The realm of touch and brand holism. There are people that talk about their 360º branding experience. I talk to them, walk a ways with them. And watch. When you think about brand experience, the query point will be what feeling does the... Read More
by Tim Girvin | Concepts, Places, Scent | Sep 16, 2014
What About the Smell of the Moon? A friend, high perfumer Christi Meshell, pointed out a note on the Fragrance of the Moon. That aligns with an earlier conversation we had about the smell of guns, firepower and gun powder. It’s like the smell of any explosive, the... Read More
by Tim Girvin | Concepts, Interior Design, Places | Jul 10, 2014
The inward and outward flow of brand experience design. I was trying to make a connection with a team, a brand, and — like most of you — I was on-hold, then waiting, then holding, then waiting — and finally; and I was passed along to another, who had no clue about my... Read More
by Tim Girvin | Concepts, Designers, General, Places, Trends | May 9, 2008
My friend Dawn Clark, AIA LEED®AP, Principal at NBBJ | Design — sent along this story; digging in, I’ve found more. I’ve written a lot about patterning. Actually, I’m captivated by it. Patterning as a kind of subtle substrate brand messaging,... Read More
