Search results for: brand patterning
by Tim Girvin | Concepts | Dec 17, 2013
Sparking innovation and change. There is legitimacy to the metaphor of Fire. Girvin, the team — and Girvin, the family — are fierce lovers of fire. We’ve noted that earlier. But any fire starts with a spark, which can be the beginning of a perceived... Read More
by Tim Girvin | Concepts | Dec 12, 2013
Designing spectacle SPECTACLE, LITERALLY, LIES IN THE EYE OF THE BEHOLDER. The more experienced the viewer is, the more that person has seen, therein the difference in the appearance of that which is seen, which is, literally, the spectacle. Studying spectacular... Read More
by Tim Girvin | Concepts, Retail, Scent | Nov 19, 2013
The Imagination of Designing Fragrance Perfume is a storytelling — it’s a layering of tellings that translate to the alchemy of ingredients. Woods, resins, tinctures of flowers, aromatic leaves, natural ingredients, all combine to build a story that allows... Read More
by Tim Girvin | Concepts | Nov 14, 2013
Optimizing Experience. In the management of any project, when there is the feeling of all-open creativity, everything’s working, all systems are go, communications are excellent. How does that happen? • First off — the link to the client side. Clear... Read More
by Tim Girvin | Scent | Oct 23, 2013
The Pitch for the Pitch; Resins, Sap and Crushed Conifer In the storm, the fragranced molecules of the woods come alive. A shower of pollens, wood dust, and if the storm is fevered enough, conifers snap needles, deciduous trees shear branches and leaves, bark curls... Read More
by Tim Girvin | Concepts | Oct 3, 2013
What Are You Looking At? In the journey of examination, the notion of self study is part of that voyage. But who’s with you, who’s helping; who’s reMinding you? I think that each of us has an ancient soul, something that goes back and back, far into... Read More
by Tim Girvin | Concepts, Places | Oct 17, 2013
The Acoustical Messages of Place In my study of experience narrative design and the experiencer in place — for me and for others — I ponder the notion of sound. As a designer of places to be, to tell stories, to share ideas and products, to evoke comfort,... Read More
by Tim Girvin | Concepts | Oct 10, 2013
SOUL, STORY, BRAND In the history of the work of strategy and design, when it comes down to it, what have you done? Is it about the roaring financial success you have achieved? Or is it about the learnings, the journey, the sorting of experiences? For my practice it... Read More
by Tim Girvin | Concepts, Storytelling | Sep 17, 2013
Designing Divination — the Craft of your Path Built by Hand and Shown in the Throw The pick of the draw — and the drawing out, the woven journey, the thread of path, and the cartography of the psyche. What you see is what you get; what you get is what you... Read More
by Tim Girvin | Artists, Brands, Concepts, Scent | Aug 27, 2013
A Journey into the Craft and Mystery of Making Perfume. Some years back I’d read Mandy Aftel’s book, I was struck then by her link to the presumptions of aligning alchemy and the making of perfume. Theoretically, it works — but, in her application,... Read More
