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Blog: Soul Place

The Quest for Soulful Places As a designer, I find that the work on converting spaces to more meaningful places, which more often than not has to do with the very journey of what soul is supposed to be. Soul is a ancient seed sound — a voicing — for sea, and the point...

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Project: Bellagio

BELLAGIO The Challenge A bit of old Italy GIRVIN’s team of strategists and designers were hired by Mirage Resorts, Inc. to communicate luxury to guests and visitors of Steve Wynn’s foundational vision for the $1.6 billion Bellagio Hotel. Our designers developed...

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Project: Sonora Desert Ranch

Sonora Desert Ranch GIRVIN’s team was asked to quickly transition a challenged brand that was showing falling sales and diminished returns at shelf. Working with the marketing team at Mark Anthony the packaging group at GIRVIN built a series of solutions for...

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Blog: The Sign That Has No Name

Rangelands, New Mexico — a long and blank expanse. Then there’s a sign. But it’s presuming something: you know where you’re going. I was transversing high desert rangelands, crossing the state, in a journey to a Monastery out in the desert. On the way there, I saw a...

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Blog: What is the way, found?

What is the way, found? I was thinking about this. In the context of the work that you do. And what we do. I’ve wondered about that, the character of being lost, being found. Finding your way. And there’s a part of the work that we do that is just about that — helping...

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Blog: The Color Red

A JOURNEY OF MAKING: SIGNALING THE POINT OF ENTRY I’ve been working on a string of projects that think about entry — about doorways, about sequences in — ways of finding the outside skin: the way in, then the inside out. Once you’re in, then what is your pathway out?...

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