Search results for: type design
by Tim Girvin | BRAND MYSTICISM, Storytelling | Aug 29, 2024
Thinking metaphorically, there are plenty of symbolic allegories between the notion of brand building, design strategies, messaging and storytelling. You—brand designer, brand thinker, theorist, strategist—when you think of brand, the notion of a constructed and... Read More
by Tim Girvin | Brands, Concepts, Places | Apr 21, 2016
The Quest for Soulful Places As a designer, I find that the work on converting spaces to more meaningful places, which more often than not has to do with the very journey of what soul is supposed to be. Soul is a ancient seed sound — a voicing — for sea, and the point... Read More
by Tim Girvin | Concepts, General, Scent | Oct 19, 2007
Scent is the most powerful of the five senses. How can companies use scent to attract customers? How can it be used as a marketing tool? It’s important to think of scent as a kind of layering of experience. For example, scent alone won’t instantly... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Mar 27, 2014
THE LEGEND OF CULT AND THE IMPLICATIONS OF CULTURE In an engaged manner, culture appeals most inherently to the idea of cultivation. A metaphor of gardens, flowering and nurturing growth. In the cultural revolution of the world inside brands, the longest shadow from... Read More
by Tim Girvin | Concepts, General | Feb 3, 2012
Doing creative speculative work — a pitch that costs nothing for the client — and everything for the creative team. I was in an argument with the team at Toyota — for what seems like months; lots of errors, miscommunications, challenges and failures... Read More
by Tim Girvin | Artists, Places, Storytelling | Jul 29, 2011
I got a note from some friends at the Oxford English Dictionary. It was about this word, “abracadabra” — and perhaps you’ve got the same one, since you might have friends there too. Earlier in my life, studying the history of the word, the real... Read More
by Tim Girvin | Artists, Brands, Cool People, General, Storytelling | Mar 23, 2009
Art Wolfe | Wikipedia imagery file The brand that is a living, loving being. Art Wolfe and I go way back — decades; but my personal relationship with him goes back further — into the recesses of my younger years, being in the ramshackle melange otherwise... Read More
by Tim Girvin | Concepts, General, Marketing 2.0, Retail | Jul 16, 2007
What if you could do your own thing, create a retail space of your own? I’ve thought about that idea, doing just that — maybe in retirement, whenever that might be. Tim’s stuff. And a lot of that there is. But then there’s kiosk. Soho, NYC. I... Read More
by Tim Girvin | Designers, Retail, Storytelling, Trends | Nov 7, 2006
SLICE CURL PEEL MELT. Thought you might enjoy this, the detailing of Thomas Heatherwick’s work on Longchamp, Soho, Manhattan. Maybe you’ve seen it, already. I was down town working, Soho, took a break, and went there: shot. Frankly, I’m actually not sure that the... Read More
by Tim Girvin | Marketing 2.0, Places, Scent | Aug 25, 2006
Scent is a slightly uplifting character to the dynamics of a space. Time Warner’s new Samsung technology space has a expression of light citrus blown in. The entries of Hotel Costes, and perhaps by contrast, W, Mandarin Oriental and Schrager’s offerings... Read More
