by Tim Girvin | Brands, Concepts | Nov 4, 2009
Internet Advertising Winning Formulae Working as a strategist and designer in theatrical advertising and branding, there’s an approach that’s linked to sequence and revelation of motion picture content that’s showing some proven measure in...
by Tim Girvin | Concepts, Retail | Nov 1, 2009
Exploring tiny market communities and micro retail — small shopping is beautiful While I’ve (and the Girvin team) had the chance to work on some of the largest retail groups in the world, namely Sogo&Seibu Co., Ltd. (Millennium Retailing) and their...
by Tim Girvin | Brands, Concepts, Marketing 2.0, Retail | Oct 31, 2009
Better than a store, you can eat there: Microsoft Café Exploring a new conception from Microsoft, a café in Paris — to be short-lived, yet an interesting telling on the principles of relationship development. But, Windows 7? Imagery sources Like good...
by Tim Girvin | Brands, Cool People, General, Scent | Oct 30, 2009
Tom Ford in Tokyo. Photo By Akiko Sameshima Exploring the human brand, story, product development, scent and visioning. Obviously, I’ve got a thing with Tom Ford. There are layers there. One, meeting him, talking to him, interviewing him — and learning...
by Tim Girvin | Brands, Concepts, Trends | Oct 26, 2009
What if your brand is about a cause? What if your brand is humanity? What if your real messaging reach is love? This is an overview of Girvin’s strategic thinking about the nature of humanitarian and cause-related branding strategy and tactics. There have been a...
by Tim Girvin | Artists, Cool People, General | Oct 24, 2009
The mystical character of a man, a letter and an inspiration For a long time, I’ve been exploring the realm of the mysterious. Perhaps my whole life. But mystery is something that speaks to the character of that which is merely unseen. It is what is hidden....
by Tim Girvin | Brands, Retail | Oct 23, 2009
Image from TechFlash Taking pictures of Microsoft’s opening retail with iPhones. Sometime back, a friend of mine offered to introduce me to the new leader of Microsoft retail. I won’t mention either name, since it’s pointless now — I never...
by Tim Girvin | Brands, Retail | Oct 20, 2009
Exploring brand, story, reconnection in community 10 | 1909 > 10 | 2009 There are a variety of moves, to the motion | notion of celebration in the anniversary of actions in legacy. An anniversary can be a month, a half year, a year, or two, five, ten, twenty five,...
by Tim Girvin | Concepts, Motion Pictures | Oct 19, 2009
Customized type face design, font development and motion picture design Over the course of the last 3 decades, Girvin has designed literally hundreds of identity design strategies with hand-drawn typefaces for motion picture main titling design, one sheets, posters,...
by Tim Girvin | Concepts, General, Storytelling | Oct 19, 2009
The string of imagination — never underestimate the connectivity of the right telling The concept of the story relates to the string; and that string can be a brand sequence just as well. The point is that the imagining of the telling really doesn’t need...
