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Search results for: human brand

Project: Therm-A-Rest

Therm-A-Rest The Challenge Meeting around the bush Therm-a-Rest sought out GIRVIN to consult on development of strategic positioning, identity program and packaging design for their innovative product line, as well as to frame the corporate presentation in the outdoor...

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Blog: ON MAKING

M A K E Y O U R W A Y S BRAND SPACE—THE STRATEGY OF MAKING—STORYTELLING, PLACE-MAKING, THE PERSONAL JOURNEY OF THE WORK—WHAT YOU MAKE AND THE WAY YOU MAKE IT. Isn’t it so that our journey—as creatives, designers, wordsmiths, strategists—is a stride towards finding?...

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Blog: THE QUEST FOR FEAR

BRAND RISK AND THE ADVENTURE OF ADVANCEMENT These days, who’s not fearful? Things feel uncomfortably out of control, challenging events are happening. Talking to some, this could be an exemplar expression for last year. Then too, speaking with others, it could’ve been...

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Blog: THE FLOWERING OF YOUR JOURNEY

IS THERE SOMETHING ABOUT FLOWERS—THAT, FOR PEOPLE, IS ATTRACTIVE—AS IT IS FOR BEES AND OTHER INSECTS? SOME NOTES ON THE SYMBOLISM OF FLOWERS. As we all know, various flowers have symbolic virtues— the rose stands for something, the lily, another. But I’m curious about...

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