Search results for: brand belief
by Tim Girvin | Concepts, Places | Jan 14, 2014
A Sense of Place, Design and Experience When I was studying with Reed College’s rockstar+poet+calligrapher Lloyd Reynolds, I spent time with him at his home in Portland, talking, exploring and pouring over his enormous library. We’d write out broadsides,... Read More
by Tim Girvin | Concepts, Places, Storytelling | Jan 9, 2014
The Layers of Intention and Storytelling in the Context of Message and Community As students of environmental design and signing, we’re endlessly studying typography and messaging, signing and fabrication — and, in the end — placement and meaning.... Read More
by Tim Girvin | Brands, Concepts, Designers, Motion Pictures, Retail | Oct 21, 2013
Identity, Story & Experience Design When you think about a game, it invariably is about play. Play and game. And, are you having fun? A quick play: see Girvin’s gaming movie and specially commissioned sound track. What is play? What is game? Play is an old... Read More
by Tim Girvin | Concepts | Dec 17, 2013
Sparking innovation and change. There is legitimacy to the metaphor of Fire. Girvin, the team — and Girvin, the family — are fierce lovers of fire. We’ve noted that earlier. But any fire starts with a spark, which can be the beginning of a perceived... Read More
by Tim Girvin | Concepts | Dec 12, 2013
Designing spectacle SPECTACLE, LITERALLY, LIES IN THE EYE OF THE BEHOLDER. The more experienced the viewer is, the more that person has seen, therein the difference in the appearance of that which is seen, which is, literally, the spectacle. Studying spectacular... Read More
by Tim Girvin | Concepts, Retail, Scent | Nov 19, 2013
The Imagination of Designing Fragrance Perfume is a storytelling — it’s a layering of tellings that translate to the alchemy of ingredients. Woods, resins, tinctures of flowers, aromatic leaves, natural ingredients, all combine to build a story that allows... Read More
by Tim Girvin | Concepts | Nov 14, 2013
Optimizing Experience. In the management of any project, when there is the feeling of all-open creativity, everything’s working, all systems are go, communications are excellent. How does that happen? • First off — the link to the client side. Clear... Read More
by Tim Girvin | Scent | Oct 23, 2013
The Pitch for the Pitch; Resins, Sap and Crushed Conifer In the storm, the fragranced molecules of the woods come alive. A shower of pollens, wood dust, and if the storm is fevered enough, conifers snap needles, deciduous trees shear branches and leaves, bark curls... Read More
by Tim Girvin | Concepts | Oct 3, 2013
What Are You Looking At? In the journey of examination, the notion of self study is part of that voyage. But who’s with you, who’s helping; who’s reMinding you? I think that each of us has an ancient soul, something that goes back and back, far into... Read More
by Tim Girvin | Concepts, Places | Oct 17, 2013
The Acoustical Messages of Place In my study of experience narrative design and the experiencer in place — for me and for others — I ponder the notion of sound. As a designer of places to be, to tell stories, to share ideas and products, to evoke comfort,... Read More
