Search results for: brand storytelling
by Tim Girvin | Concepts, General, Scent | Oct 19, 2007
Scent is the most powerful of the five senses. How can companies use scent to attract customers? How can it be used as a marketing tool? It’s important to think of scent as a kind of layering of experience. For example, scent alone won’t instantly... Read More
by Tim Girvin | Places, Scent | Mar 6, 2014
The Craft of Making Senses In the spirit of sensate journey, being out there, I was digging around in the basement of an old building in NYC, down south, Soho way. Late 1800s — a subway nexus, just off Houston. While I was there, looking for stories, things... Read More
by Tim Girvin | Places, Retail | Dec 2, 2013
Designing Signing Message Strategies: the Beginning, and the Ending, of Storytelling. Every story has a beginning, and an ending — each of us has a story, that has one beginning, and another start, and another initiation — and perhaps an ending that we all... Read More
by Tim Girvin | Concepts | Jan 1, 2014
MEDITATIONS ON BEING. AND HAPPINESS. In the range of travel, I’ve seen some of the most remarkably dismal, difficult and challenging “survival-focused” environments. And the people in them. Still, smiles emerge. Yes, these New Dehli school girls... Read More
by Tim Girvin | Concepts, Places | Jan 14, 2014
A Sense of Place, Design and Experience When I was studying with Reed College’s rockstar+poet+calligrapher Lloyd Reynolds, I spent time with him at his home in Portland, talking, exploring and pouring over his enormous library. We’d write out broadsides,... Read More
by Tim Girvin | Concepts, Cool People, Storytelling | Dec 6, 2013
In the Quest for Light, Being Beauty and the Bearing of Story I recall a time in the mountains of the Himalaya, a remote monastery, I met a tertön. Treasure finder. An 8-year-old-Light of a Being. His role, in his layering of being — treasure discoverer. In... Read More
by Tim Girvin | Concepts, Retail, Scent | Nov 19, 2013
The Imagination of Designing Fragrance Perfume is a storytelling — it’s a layering of tellings that translate to the alchemy of ingredients. Woods, resins, tinctures of flowers, aromatic leaves, natural ingredients, all combine to build a story that allows... Read More
by Tim Girvin | Concepts | Oct 3, 2013
What Are You Looking At? In the journey of examination, the notion of self study is part of that voyage. But who’s with you, who’s helping; who’s reMinding you? I think that each of us has an ancient soul, something that goes back and back, far into... Read More
by Tim Girvin | Concepts | Oct 10, 2013
SOUL, STORY, BRAND In the history of the work of strategy and design, when it comes down to it, what have you done? Is it about the roaring financial success you have achieved? Or is it about the learnings, the journey, the sorting of experiences? For my practice it... Read More
by Tim Girvin | Concepts, Storytelling | Sep 26, 2013
The journey out, and the journey back; looking forward to where you’ve been. I was rowing, and as I pull ahead, off the beach and into the choppy slipstream of the salted sea channel, out to the open oceans, I saw that I was rowing away from where I had been,... Read More
