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Search results for: brand recollective

Blog: YOU ARE WHERE YOU ARE

Contentment, placemaking and presence. Sometimes I study the context of people in their place. What is it for them? How are they doing? What are they being? That examination works in the context of brands, enterprise and leadership. What is the culture of a place, and...

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Blog: I’m Lost

The Beauty of Being Lost and Finding Found The signs that point to nowhere. Earlier, I was in Paris — I was working in an area that I was relatively familiar with — off Musée du Louvre, not far from the Seine. I’d been there, staying there, working many times,...

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Blog: The Watch and the Sphere of Focus

The Study of Watch Fullness, Surveilling the Terrain Around You. Really, what are you looking at? In the real construct of study, what are you really looking at? I look for allegory and metaphor, inspiration and insight in the journey of the day. Every day, a journey....

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Blog: THE ART OF THE ALPHABET

The twists and turns of meaning — drawn knowledge. In teaching workshops on the alphabet, and especially finding your own place in the quintessential expression of the YOU, in alphabetic form — the flow of your presence. What I believe is that each person has traits...

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Blog: THE PERFUME OF YOU

THE MOST EXPENSIVE PERFUME IN THE WORLD A happier scent. It might be said that the most valuable perfume there could be would be your personal scent — the layering of molecular expressions that gather everything from your being, your roadwork, scenes seen — the way...

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Blog: The Perfume of Trees

Earth head down, to the roots and up to the wood [above: a pitch burl from a pine in the Grand Canyon] As a person that walks the woods, it is a place that is alive with scent. The mystery of the trees, in their own complex and profoundly beautiful ecosystem, takes...

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Blog: Omakase Branding

“This is what I expect to pay.” Earlier in my life, during my entry into the Japanese market, I studied Japanese with an assistant professor of Asian Linguistic Studies from the University of Washington. He would come down, twice a week, for 2 hour speaking and study...

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Blog: Ebola and Rebranding

EBOLA AND BRANDING OR REBRANDING. I was talking to a GIRVIN colleague about the CDC’s management of the Ebola viral spread — from Africa, now stateside. That might be a question to rebranding [the CDC — to reliability,] as well. We’d talked about the legacy of their...

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