Search results for: brand belief
by Tim Girvin | Artists, Brands, Concepts, Cool People, General, Luxury, Scent, Storytelling | Apr 5, 2008
The power of two, of community, relationships in development — and the world of fragrance. I’ve written about scent — working in that brandspace, contemplating the spirit of fragrance in the worlds of commerce, personality, travel, integrated... Read More
by Tim Girvin | Concepts, Cool People, Designers, General, Places, Trends | Mar 23, 2008
Rem Koolhaas A new vision in Dubai is an amalgam of the plain with the bold — OMA & Rem Koolhaas “Dutch architect Rem Koolhaas revealed his concept of “the generic city,” a sprawling metropolis of repetitive buildings centered on an airport and... Read More
by Tim Girvin | General, Luxury | Feb 4, 2008
Tony Cenicola | The New York Times There are levels of the luxury experience. And in a way, it’s about what our personal experience of what the sense of luxury might be. But the expression of the luxuriant could be many things. Tom Ford, himself, defines the... Read More
by Tim Girvin | General, Interior Design, Places | Feb 1, 2008
Jumeirah, the Dubai-based global hospitality brand, created — with help of restaurant designer Tony Chi | NYC — a new visioning of dining experience at the Essex House. Our role was to define strategy and personality, gather pertinent commentary from Kerry... Read More
by Tim Girvin | Artists, Designers, General, Storytelling | Dec 31, 2007
1. How did you get your start? My start? Raw curiosity for one. That’s where it all started, that drove, and drives everything that I am made of. I am one that is easily enchanted by content. I can be ignited in a moment, if the right spark is there. A love of... Read More
by Tim Girvin | Places | Nov 11, 2007
remote connections Kuensel Newspaper On-line Article Link —– At the request of editor Dasho Kinley Dorji, Editor in Chief, Kuensel, Thimphu, Bhutan —- I recently toured Bhutan. And it was a long-held dream for me. Some 40 years earlier, in teaching... Read More
by Tim Girvin | General, Retail, Scent | Nov 14, 2007
There are two attributes of experience in shopping. One is purely acquisitional — that is, merely on the notion of action and purchase; there’s no focus other than that, in acting and acquiring. You are looking for something and you want it, you buy it... Read More
by Tim Girvin | Concepts, General, Scent | Oct 19, 2007
Scent is the most powerful of the five senses. How can companies use scent to attract customers? How can it be used as a marketing tool? It’s important to think of scent as a kind of layering of experience. For example, scent alone won’t instantly... Read More
by Tim Girvin | Concepts, Designers, Places, Storytelling | May 6, 2014
There are bad signs, and then there are worse signs. In the journey of a designer of signing and related environmental graphics — the core point of the design strategy is storytelling — the story might be: this is the place; go here, do not go here, you... Read More
by Tim Girvin | Concepts | May 1, 2014
THE FOLIAGE OF THE ALPHABET AS THE DEEPER HEART OF WISDOM Perhaps universal history is the history of the diverse intonations of a few metaphors. – Jorge Luis Borges, “Pascal’s Sphere,” 1951 I’ve drawn a word a day on leaves, thinking: each word, as a work... Read More
