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Search results for: DESIGN THE SIGNATURE

Project: Emerald

Emerald The Challenge Breaking Emerald Out of its Shell Emerald came to GIRVIN with one goal in mind; create a brand strategy that’s nuts and disruptive. The Solution Cashew believe it? The old Emerald logo looked like a vintage automotive emblem. We changed that by...

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Project: The North Face

The North Face The Challenge Never Stop Exploring GIRVIN’s history with VF Corporation extends back over ten years in merchandising and design evolutions. Those foundations set the pace in how consumers perceive the products—how they realize the story of each brand...

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Project: Metro Deli

METRO DELI GIRVIN allied with executives at U.S. Foods, Chicago, to create a new restaurant concept based on a comprehensive offering of all-natural delicatessen-style foods. From the San Diego Chargers stadium site location, GIRVIN’s team designed and built the...

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Project: Eastern Congo Initiative

Eastern CongoInitiative GIRVIN worked with Ben Affleck and consultant Whitney Williams on supporting the development of Affleck’s eastern Congo philanthropic effort. He envisions change — a supportive, collaborative community-aligned initiative to advance the...

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Project: Dassai Blue

Dassai blue The Challenge Brand Storytelling GIRVIN partnered with long-time collaborator The Design Associates in Japan to create a new label for Dassai Blue sake. While carrying on the storied heritage of Dassai Japan’s premium sake making, the new brand, Dassai...

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Blog: The Light Inside the Brand

by | BRAND MYSTICISM, Concepts | Jul 25, 2024

The Person, the expression of Presence and the Brand Every time that you’re working on an enterprise, the proposition of brand, it’s always about people; it’s the people that built it, those that work in and around it, and finally, the community that is in thrall to...

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Blog: Soul Place

by | Brands, Concepts, Places | Apr 21, 2016

The Quest for Soulful Places As a designer, I find that the work on converting spaces to more meaningful places, which more often than not has to do with the very journey of what soul is supposed to be. Soul is a ancient seed sound — a voicing — for sea, and the point...

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Blog: Scent

by | Concepts, General, Scent | Oct 19, 2007

Scent is the most powerful of the five senses. How can companies use scent to attract customers? How can it be used as a marketing tool? It’s important to think of scent as a kind of layering of experience. For example, scent alone won’t instantly...

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