Search results for: brand storytelling
by Tim Girvin | Brands, Concepts | Aug 29, 2011
RADIATION Z O N E D What of radiant ideas? What of ideas so powerful they spread round the world? What of innovations that embody the radiation of human imagination and commitment — a passion drive to emerge to new platforms of contribution? We’ve been... Read More
by Tim Girvin | Brands | Jul 25, 2011
Workers at a fake Apple store with an iPad tablet in Kunming, Yunnan province, on Friday. Wong Campion / Reuters The Soul of the Brand Material In the emerging wild east of China, the idea of counterfeiting continues as the savaging of anything and everything... Read More
by Tim Girvin | Concepts, Cool People, Human brands | Aug 30, 2010
SEEKING INSPIRATIONS | CREATIVE MENTORS: HAROLD BALAZS: THE DEFINITIONS OF DESIGN SPIRIT: A CHILDHOOD, RECALLED GROWING UP CREATIVE | WHO’S THE TEACHER THAT PLANTS THE SEED? Creative [V I B E] is juice, it’s jazz, it’s fire; unquenchable —... Read More
by Tim Girvin | Concepts, Marketing 2.0, Retail, Trends | May 26, 2009
Marketing sex, retail and the recession There’s been a dire downturn, underlining the bleakly obvious. And it’s been down for everyone — everything — everywhere. All markets — and each of us — everyone’s been affected,... Read More
by Tim Girvin | Concepts, General | Apr 27, 2009
Sure, I care what you have to say. I’ve been thinking about storms. Mostly because I thrive on storms. When a storm comes, I savor it. I relish the word, the nature of it – the overwhelming presence of the concept of the storm — and, of course, the... Read More
by Tim Girvin | Brands, Concepts, General, Interior Design, Places, Retail | Jul 21, 2011
The context of designing places that are human, places that are not. In the principles of fast casual food / beverage design, a mid-priced, faster service experience proposition, the notion of the holistic character of guest presence has to do with a layering of... Read More
by Tim Girvin | Brands, Concepts | Apr 12, 2016
THE STROKES, THE GRID AND THE CURVES OF MAGIC Mark off the grid of proportion, reach for meaning, touch the reed, learn the language, lean in and listen to the ancient tales. That is where the alphabet comes from: the mists of time and mythic meaning, the archetypes... Read More
by Tim Girvin | Motion Pictures | Oct 31, 2014
Designing Identities for Scary Storytelling | Gruesome Design for Films I was talking to a young aficionado of typography and the lettering arts, as well as a connoisseur of scary movies, and we talked about logos for horror movies. And, to quote, “why is that... Read More
by Tim Girvin | Cool People, Motion Pictures | May 15, 2014
Cinematic innovations Launched at Seattle’s Cinerama Reaching back, we worked for Doug Trumbull on Brainstorm. Like any theatrical advertising effort, you’ve got to know the story, and the tenets of its production design and technical strategy, to create... Read More
by Tim Girvin | Brands, Cool People, Interior Design, Places | Mar 18, 2013
Making a Statement of Identity in the Procession of Experience. Sometimes, as a designer, one cuts to the chase and puts the story right there, out in front. Big. So too the dynamism of Scott Brownrigg’s designed installation of monster identity in the... Read More
