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Blog: BRAND MYSTICISM

EXAMINING THE DEEP SPACE OFSOULFUL BRAND STRATEGY. W H A T  I F? You were to think: “really—there’s something deeper, more profound, more magnetically, more soulfully powerful about the enterprise that I’m working on.” There’s more. Really? Perhaps you...

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Blog: MYSTICAL BRANDING

THE JOURNEY TO THE HIDDEN CENTER OF THINGNESS [the it]: THE HEART, THE MEANING, THE MEMORY AND THE MOMENT IN THE MOMENTUM IN BRAND MYSTERY. What is the being of a brand? It’s a story. It’s a person. It’s a dream — it’s a visioning to another tier of neo-rightness and...

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Blog: RUIN PORN — What Did You Do Now?

The Beauty of Ruination — the Quest for Damage The fascination with ruins. The beauty of that which was. When one hears that phrase, “brand new” it usually implies that which is bright and shiny — freshly made, just out of the mould. I tend not to have much interest...

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Blog: Shadow Brands

Looking at the dark side of brand, their strategies, and their stories. In the work of finding the heart and soul space of a team of entrepreneurs, their creation, a brand and the story of their telling — community and relationships — sometimes a darker...

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