Search results for: brand patterning
by Tim Girvin | Brands, Concepts, Storytelling | Jun 27, 2023
A Contemplation On The Quest For Brand Solution-Making, “Magical” Intention And Creative Cartography. We’re All Looking For Answers. In everyone’s life, there’s a quest to find answers to questions—which, simplified, comes to: what, why, where, how—who? An answer... Read More
by Tim Girvin | BRAND MYSTICISM, Brands, Concepts | Jul 24, 2020
EXAMINING THE JOURNEY OF THE WORK, THE DEEPER MEANING OF BRAND Isn’t it so, to each your own in the way you make? I was talking to a team—a brand team— about their business, their story, their movements which came to: one, the course of the last number of years since... Read More
by Tim Girvin | Brands | Jun 4, 2008
Brand, personality, context and visualization in the community of politics. If there’s a visioning — and a vision — what does it look like, what does it feel like and what do you care? What’s the story, anyway? Over the course of the last... Read More
by Tim Girvin | Brands, Concepts, General, Marketing 2.0, Motion Pictures, Storytelling, Trends | Aug 30, 2009
Exploring the fashionability of the preternatural (brand) Lina Leandersson | “Let the Right One In” Magnet Releasing I’ve made some observations in the past, about the patterning of doom — the idea that in the midst, or in the emergence of... Read More
by Tim Girvin | Brands, Cool People, Interior Design, Places, Retail | Mar 3, 2009
A presentation in London | Professional Spa Conference + Beauty Summit. I’ve been thinking about the concept of wellness shared — and the communing offering of spa well-making and health generation. Generation, is that the right word — to generate... Read More
by GirvinIT | Brands, Concepts | Jun 12, 2024
There’s a word that GIRVIN uses as a way to define the thoughtful design of brands in the context of a 360º sentience—experientiality. It’s a spherical watchfulness—in one classical reference, keep your “head on a swivel, watch your six” way of approaching a place,... Read More
by Tim Girvin | Artists, Brands, General, Marketing 2.0 | Dec 1, 2007
J. Emilio Flores for the NYTimes (Paramore, the brand, the band) The concept of 360º brand strategy isn’t so unique; in fact, the concept of considering the brand as a warming touch that reaches out in every consumer-linked direction is relatively common... Read More
by Tim Girvin | Brands, Concepts, General, Marketing 2.0, Trends | Apr 13, 2009
The concept of cult, culture and brand | spirit integrated. “I have a dream to devote major portions of my busy life to poor community.” Ratan Tata I’ve spoken about the concept of the cult of the brand, and the tribes that follow it. And others have... Read More
by Tim Girvin | BRAND MYSTICISM, Brands, Concepts, Cool People, Human brands, Interior Design, Places, Retail | Nov 5, 2021
TOUCH ME MORE OFTEN. When you circulate, out exploring things—places, brands, natural experiences in the outdoors—what do you do? How do you explore? Me? I’m a touchy-feely kind of a person—I like to touch things, which is inherent in the character of my work, since I... Read More