Search results for: brand belief
by Tim Girvin | Brands, Concepts, General, Trends | Apr 19, 2009
Twelve brands that will die: the beauty in transmigration, dissolution and carnage. There’s a metaphor that where there is smoke, there will be fire — and finally, in the fire, the smoke clears, and who will be there; what will be left? Fire is a kind of... Read More
by GirvinIT | Brand Mysticism, Brands, Concepts, Storytelling | Jan 19, 2022
In our experience, brands are—and should be—on a perpetual move, never quiet, always exploring, evolving, tuning and turning to new relationships and communities. And most brands do—with forward thinking leadership, they’re thinking—“we’re missing something here, we... Read More
by Tim Girvin | Brands, Concepts, Storytelling | May 13, 2015
Love Brands: Relationships, Commitments and Storytelling. I did this installation, out on a cliff, away from everything, looking out — the deep blue sea. And the sun. And I was “looking through L O V E,” thinking about that ancient question: “who do you... Read More
by Tim Girvin | Concepts | Jul 6, 2009
Voyages and patterns in style: Harajuku, Manga Jazz, Ivy League Preparatory — newly vitalized in the Japanese love of the brand. When I’d travel to Japan, I’d leave on Friday, so I’d get there on Saturday, to explore the Tokyo city that night,... Read More
by Tim Girvin | Artists, Brands, Concepts | Oct 15, 2010
Le Saut dans le Vide (Leap into the Void); Photomontage by Harry Shunk of a performance by Yves Klein Rue Gentil-Bernard, Fontenay-aux-Roses, October 1960. When the experiencer comes to the sensing of color, even brand color, what is the grasp, the embracement of... Read More
by Tim Girvin | Brands, Cool People, General | Feb 2, 2009
Exploring spirit and transition | the legacy of the Human Brand in passage Several years ago, Chie Masuyama and I were in Japan together, exploring brand development in that market, as well as meeting and presenting with Pierre Dinand, my partner in an alliance for... Read More
by Tim Girvin | Brands, Concepts | May 16, 2011
Resonance, Relevance, Relationships — the three indices of connection and community Brands have to matter to be unforgettable. Given the flooding of exposures, those that are strong will require extraordinary staying power. But more importantly, to the nature of... Read More
by Tim Girvin | Brands, Concepts, Places | Oct 22, 2020
ANY BRAND HAS TO THINK ABOUT ITS PLACE—THE PLACE THAT IT MAKES: HOW PEOPLE EXPERIENCE IT AND HOW THE STORYTELLING THAT IS REVEALED—AND, IN THAT, HOW THAT FEELS. I learned about brand and place-making earliest in my career—at the very beginning—college trade—painting... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Dec 9, 2020
IN THE JOURNEY OF BRANDING—AND THE VISUALS AND MESSAGES THAT ARE PART OF ANY BRANDING INITIATIVE—THERE IS, INVARIABLY, A MESSAGE INSIDE THE MESSAGE. THERE’S A STORY IN THE STORY, THERE’S A TELLING INSIDE THE NARRATIVE. I believe that I first experienced this in the... Read More
by Tim Girvin | Brands, Concepts | Dec 13, 2023
The Interplay of Ideas, Visuals, Tiering and the lnterlacement of Branded Conceptions You might know, when you contemplate the sensation of brand experience, it’s not one element alone that is memorable, it lies in the layering of tiered, experiential moments that, in... Read More
