by Tim Girvin | Brands, Concepts | Jun 7, 2010
Technology, attunement to content, the iPad and new modeling of computing place. I started writing this missive a couple of weeks back, and it would appear to becoming a reference of increasing topicality. Even today, a detailed overview of the challenges of an...
by Tim Girvin | Artists, Human brands, Interior Design | Jun 7, 2010
Pierre Chareau’s Maison de Verre Considering a design inspiration based on mid-20th century industrial aesthetic In studying the design ethos of Starbucks retail design, I came into learning more about their strategy in a series of meetings working with another...
by Tim Girvin | Brands, Cool People, Luxury | Jun 1, 2010
Ermenegildo Zegna’s Vellus Aureum Luxury strategies and authentic truth. Making things by hand is a disappearing legacy. And even to the concept of the most luxurious, the idea of an object being completely handmade is a vanishing tradition. The concept of...
by Tim Girvin | Brands, Designers | May 27, 2010
Art, branding and jewelry I had an experience in working with the fragrance group at Bulgari, along with another friend, an executive marketing partner there, that moved on to build the brand Gilt. Recently, the concept of exploring the art of jewelry and its...
by Tim Girvin | Brands, Concepts, Luxury, Motion Pictures | May 26, 2010
Examining Vehicles and Brand Placement Automobiles represent a fabulous concretion of brands synchronized to complex emotional and value constructs. Cars contain far more than conventional brands, they are emotive in the context of containment. They exemplify a sense...
by Tim Girvin | Concepts, Places | May 25, 2010
The architecture of type “The map is not the territory. Shaping context & connection is an act of architecture. A new form of space requires a new form of architecture. Space made of information requires information architecture. ” Alfred Korzybski...
by Tim Girvin | Brands, Concepts, Scent | May 21, 2010
Synaesthetic brand experience design. A friend of mine, Tracy Pepe, a scent strategist and consultant, founder of Nose Knows Consulting, posited this YouTube video. And she was exploring impressions — “what’s your take?” The sequence goes like...
by Tim Girvin | Concepts, Cool People | May 18, 2010
Tim Girvin and Jack Larsen, at his Park Avenue Studio A fashion archetype, reconsidered. I was relieved to hear that the bow tie is coming back. Somewhere around ten years back I’d moved past that detail — the suit, the oxford shirt, the bow tie. That was...
by Tim Girvin | Artists, Concepts, Cool People | May 17, 2010
Cinematic alignment, storytelling and brand recreation “Breathless” regains its inhalation. Fifty years after the film’s release in France, Rialto Pictures has acquired the U.S. rights to a new 35 mm print of Jean-Luc Godard’s New Wave groundbreaker, which...
by Tim Girvin | Concepts, Cool People | May 14, 2010
And me. A week back someone said, “why are you always writing about Steve Jobs, I mean, really — what’s the connection?” Calligraphy The connection goes back to Stanford. And the Stanford Conference on Design. Back then, I would go to these...
