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Search results for: brand belief

Blog: DIRTY PERFUME: THE SCENT OF EARTH

AT THE HEART OF THE EARTH, FINDING THE SOUL OF SCENT. When I think about perfume, I invariably go dark, deep, underground, forested root and wood-bound, roughshod and animalic — the low notes, the bass, the lower boom of perfume. Even as a teenager, some decades back,...

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Project: Nabisco

Nabisco Foods Group worked with GIRVIN for several years on the development of new product identity, name and personality development, and packaging to upgrade the visual presentation of existing brands, brand extensions and new product concepts. We evaluated the...

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Project: Metro Deli

METRO DELI GIRVIN allied with executives at U.S. Foods, Chicago, to create a new restaurant concept based on a comprehensive offering of all-natural delicatessen-style foods. From the San Diego Chargers stadium site location, GIRVIN’s team designed and built the...

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Blog: Data

HOW DO YOU SEE INFORMATION AS A STORY? Visualizing and organizing the perception of information Cinematic interface design as a reference to example Image above: © Cruise/Wagner + Amblin Entertainment It might be said that the rise of infographics — visualizing,...

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Blog: The Center of the World

ARCHITECTURAL SYMBOLISM, METAPHOR AND CENTERING Walking a old, forested Buddhist compound outside of Tokyo, I was told that the temple site was a specially sacred site — and one that was anciently “magical.” The idea of spirit spaces, places that have special power,...

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