Search results for: DESIGN THE SIGNATURE
by Tim Girvin | Concepts, Cool People | Jul 13, 2011
GOING BACK, I realize those that inspire me, those that have taught me all — brought me into their fold. In where I am, I make real what I learned from them. Being here, now — I am what I am. Listening to the filtration of time, the strata of learning... Read More
by Tim Girvin | Brands, Storytelling | Jun 10, 2011
THE EXAMINATION OF SENSE: BRAND SOUL, VISUALIZATIONS, INSPIRATIONS There are characters in Japanese aesthetics that most people know — to the concept of objects that are beautifully aged, the character implicit in use, authentic decay, honored “wearing out,”... Read More
by Tim Girvin | Concepts, Scent | May 9, 2011
Girvin The drawn stroke of fragrance, scratched into the memory I go to the scent of drawing. That idea of the drawn scent is something that releases the molecules of creativity — a crayon (of the Crayola type) pulls the waxy molding of the hardened shaft into a... Read More
by Tim Girvin | Concepts, Cool People | Mar 20, 2011
From the start-up, kick-start maestro, a new book. I’ve studied the strategies of Guy Kawasaki for a couple of decades. Working at Apple, during the early years as a design consultant, Guy swung into play just after my efforts designing for Steve Jobs and the... Read More
by Tim Girvin | Brands, Human brands, Retail | Mar 9, 2011
THE INTEGRATION OF LAUNCH | HOLISTIC AND INTEGRATED STRATEGIES FOR BRAND RENEWAL I missed Howard Schultz, down at the market, ringing in the bell for the NYStock Exchange at Store one, Starbucks, the Pike Place Market — 6.30am, 3.8.2011, the ringing intonation... Read More
by Tim Girvin | Brands, Concepts | Mar 3, 2011
Brands with soul, brands that tell stories, brands that people care about. Are they built, made, restored, or managed? All of these, and more. LEGEND BRANDING: What is the heart of legend, most? Legend is derived from reading – the heart of the word is about... Read More
by Tim Girvin | Concepts, Cool People, Human brands, Marketing 2.0, Retail | Feb 7, 2011
Girvin: Fontainebleau, Miami Beach Purchasing decisions: the link to distinctive attachment in biological analysis — and Lindstrom’s Buyology. The idea of the psychic space — brand brainpower and impressionability. Is reaction just that: re-acting?... Read More
by Tim Girvin | Brands, Concepts, Cool People | Feb 3, 2011
Card from Frances May, photo by Girvin What about goodness? Brand, story, soul, humanity, beauty. Why then, can one desire too much of a good thing. [“As You Like It”] I was speaking with a client about the nature of goodness, in the truth of the brand... Read More
by Tim Girvin | Brands, Concepts, General, Retail, Trends | Dec 13, 2010
Exploring the concept of clustered retail — microshop villages Brand, story, the hunt and connection — a nexus of inspiration and ideation In my circulation in Seattle and NYC — two places where Girvin offices are — I find the wandering way to... Read More
by Tim Girvin | General, Scent, Trends | Nov 29, 2010
Experience design, recollection, fragrance and holistic presentation “When Cleopatra first travelled to meet Mark Antony, her arrival was announced by the pungent perfumes before her barge was in sight.” The History of Perfumes What counts in the mind and... Read More
