Search results for: brand storytelling
by Tim Girvin | Artists, Concepts | Mar 15, 2016
Strategic Magic, Designed Mysticism, Metamagical Thematics. It’s been said that illustration, the real meaning of the word is a shining — to illustrate is “making bright.” But also — to purify. The image above, a sigil of the Heptameron Arbatel, Peter de Abano, 1575.... Read More
by Tim Girvin | Concepts, Trends | Jan 5, 2016
Sometimes the best path Is the slow and watchful. Recently, I’ve been asked to design some signs — which, on a remote road, ask kindly: “Please Go Slower.” Sometimes in the planning of strategy, for your life, brands and other enterprises — striking out the... Read More
by Tim Girvin | Concepts, Designers, Scent | Mar 3, 2015
The Legacy of Fragrance Design and Perfume, Taste Innovation and Spice Strategy In a workshop in Oregon, we studied the layering of taste and scent in new product development innovation summits. What came clear in the study group was a kind of synaesthesia of... Read More
by Tim Girvin | Concepts, Cool People, Designers, General, Places, Trends | Mar 21, 2008
For a number of years, I’ve been exploring the idea of patterning in design. Patterning in brand, patterning in architecture, patterned treatments in art. That ranges from the idea of using layering — and pattern — as a kind of subdued code in... Read More
by Tim Girvin | Brands, Concepts, General | Jan 17, 2008
I spoke to the Luxury Marketing Council about the concept of truth — authenticity — in the context of branding. It was more than that. It was also about the nature of the story, as part of the character of brand expression. It’s never just the story... Read More
by Tim Girvin | Concepts | Dec 30, 2013
Remembering who the ultimate client is HUMANKIND DESIGN I was talking to a client about the strategy of his brand — mostly operations, organizational planning and construction — and I asked him, “what about the people, what’s their... Read More
by Tim Girvin | Scent | Oct 26, 2012
Notes on the Last Letterpress & the Last Paper Seller — DOWNTOWN LOS ANGELES IN TRAVELING THE JOURNEY OF THE CRAFT, THERE’S A KEY TO RELEVANCE — IN THE SELLING ENTERPRISE, THE NOTION OF BRAND IN PLACE, BRAND IN THE MIND OF PEOPLE — THERE... Read More
by Tim Girvin | Concepts, Designers, Trends | Oct 10, 2012
I was thinking about that idea — the fluff of package — really, is there a meaningful story there [all those carefully conceived messages, do people really pay attention?] When we talk about epiphany, are people really looking? Studying? Reaching —... Read More
by Tim Girvin | Brands, Concepts, Human brands | Jun 8, 2012
THE AUTHENTICITY OF THE TRUE Real people, real brands, enterprises that are true. Have you been with someone, a person, a brand, that’s untrue — to you? You had an impression, then you went to “meet” them, work with them, buy from them —... Read More
by Tim Girvin | Concepts, Scent | Nov 3, 2011
Exploring the Place of Masculine Fume: the Mind, the Memory, the Mystery of Maleness. There are those that might propose that any man being preoccupied with the idea of scent is a fool. What comes to mind is the self-styled buck that gets on the elevator wafting a... Read More
