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Search results for: human brand

Blog: TOUCH ME MORE:

I LIKE TO BE TOUCHED. And I like to touch. Just one way to sense is to touch. In having a conversation with one, I find that a touch is a way to link to someone in a different way — it’s a bond that will take the track of a discussion from one tack to another. Touch —...

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Blog: ATTENTIONALITY

HOW ATTENTIVE ARE YOU? As you think about design, and the creation of designed experiences, the point might go two ways: how attentive are you? and how attentively will your experiences be received? People come into a place in the construct of impressionistic...

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Blog: The Seeing Hand

And the Emotions of The Skin The realm of touch and brand holism. There are people that talk about their 360º branding experience. I talk to them, walk a ways with them. And watch. When you think about brand experience, the query point will be what feeling does the...

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Blog: The Scent of Place

What About the Smell of the Moon? A friend, high perfumer Christi Meshell, pointed out a note on the Fragrance of the Moon. That aligns with an earlier conversation we had about the smell of guns, firepower and gun powder. It’s like the smell of any explosive, the...

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Blog: The Perfume of Books

Studying the Holism of Textual Contemplation [Reading]. In a manner, everything we do as designers comes back to an attribute of reading — that is: how we hold something, how we touch, taste, smell, hear, seek balance and intuit content are all manners of reading...

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Blog: Can you get thru?

The inward and outward flow of brand experience design. I was trying to make a connection with a team, a brand, and — like most of you — I was on-hold, then waiting, then holding, then waiting — and finally; and I was passed along to another, who had no clue about my...

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