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by Tim Girvin | Concepts | Dec 17, 2013
Sparking innovation and change. There is legitimacy to the metaphor of Fire. Girvin, the team — and Girvin, the family — are fierce lovers of fire. We’ve noted that earlier. But any fire starts with a spark, which can be the beginning of a perceived... Read More
by Tim Girvin | Concepts, Retail, Scent | Nov 19, 2013
The Imagination of Designing Fragrance Perfume is a storytelling — it’s a layering of tellings that translate to the alchemy of ingredients. Woods, resins, tinctures of flowers, aromatic leaves, natural ingredients, all combine to build a story that allows... Read More
by Tim Girvin | Concepts | Oct 25, 2013
What is Okay, anyway? I was thinking about the notion of OK, what’s that mean, really? The state of Okayness seems mediocre — it’s a condition where things are simply “all right,” alright. All is right? What’s rightness, a place of... Read More
by Tim Girvin | Brands, Motion Pictures | May 23, 2013
Visualizing the layering of identity: Iron Man I was moving through, collecting and organizing some earlier Girvin studies for Paramount Studios, and hanging out in the theatre, looking at titling treatments, graphic identities for films and one sheet theatrical... Read More
by Tim Girvin | Cool People, Designers, Human brands | Apr 24, 2013
How are Designers, Creative Minds, Changed by Babies? Having met Tom Ford, albeit in a short quasi-interview and completely unscheduled encounter at a WWD | BEAUTY + FASHION CEO SUMMIT; I’ll admit that I was afraid [of him.] When I was working for YSL, I was... Read More
by Tim Girvin | Concepts, General | Dec 12, 2012
12.12.12. The end of the world, as we thought about what we know about it. Meditations on Apocalypse I contemplate the nature of the end of things, 12.12, 12. 21, whatever — and what is that, to the notation of the end. Apocalypse, etymologically [like Calypso]... Read More
by Tim Girvin | Cool People, Designers, Human brands | Dec 17, 2012
Richard Meier and Massimo Vignelli [above] video | Nowness When I was working in NYC, decades back, I’d linked to Richard Meier on the subject of typography and signing. The selected font of study, designed by another classical alphabet scholar and typographic... Read More
by Tim Girvin | Brands, Concepts, Cool People, Designers, Motion Pictures | Nov 9, 2012
Theatrical design, costumery and captivation Who’s the man? There’s always been a supreme masculinity in the legacy of the mythic, Ian Fleming archetypal character and the theatrical playing power of James Bond – perhaps never better evidenced that... Read More
by Tim Girvin | Cool People, Human brands | Oct 6, 2012
Apple I was talking to a group of Japanese design students yesterday at the GIRVIN | Seattle offices, about the idea of the heart of design — and the signature, the personal signing, that any designer will bring to any challenge. The signature is all you. And... Read More
by Tim Girvin | Brands, Marketing 2.0, Storytelling | Nov 12, 2012
Cross promoting brand disparity in new conceptual alignment Frankly, knowing the leadership at Fluke Corporation, I can’t imagine that they saw, or were offered a comment on the use of their video promoting vibration sensing for a grouping of exceptionally well... Read More
