by Tim Girvin | Motion Pictures | May 7, 2010
Elemental examinations of material and technology in cinematic design Earlier in our history as designers of cinematic identity, we were asked by the marketing team at Paramount Studios, lead by EVP Nancy Goliger, to explore the concept of a cinematic treatment of the... Read More
by Tim Girvin | General | Dec 8, 2008
His Holiness the Dalai Lama Congratulates Barack Obama Exploring definition of trend, in action, in the pursuit of the new. “The works must be conceived with fire in the soul but executed with clinical coolness.” Joan Miro I’ve wondered about the... Read More
by Tim Girvin | Brands, Places, Storytelling | Sep 9, 2007
When you look, you find. In working on a brand development project in eastern Washington, I was walking their vineyard to get, literally, the lay of the land. And, I’m looking for what lies beneath, what lies inside the brand story. And in any brand development,... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Jan 7, 2014
It would be better if it was true In the soul-searching of positioning and the right angle of brand, to story, cult and culture and truth in the telling, the woven fabric of brand experience and the personality of that narrative will be far better if the foundations... Read More
by Tim Girvin | Brands, Storytelling | Jun 10, 2011
THE EXAMINATION OF SENSE: BRAND SOUL, VISUALIZATIONS, INSPIRATIONS There are characters in Japanese aesthetics that most people know — to the concept of objects that are beautifully aged, the character implicit in use, authentic decay, honored “wearing out,”... Read More
by Tim Girvin | BRAND MYSTICISM, Brands | Jan 10, 2024
Brand Magic, the Succession of Time, and the Portals of Perception The very nature of brands is entirely wrapped around people—“who built the brand, and for whom did they build it?” Otherwise, to GIRVIN’s parlance:“what’s the story, who’s telling it, who’s listening,... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Apr 5, 2023
Positioning a brand with the just right phrasing. In studying the architecture of brands—first off, there’s a need to reach-in, right to the center of the proposition—soul placement. Where does the heart live? What’s the offer of the brand, what does the brand stand... Read More
by Tim Girvin | Concepts, Human brands | Mar 21, 2023
We’re all looking for the right answer, and the better outlook after the challenging sequences of the last couple of years. We’re looking for yes. Anytime you have an answer, there was a question before. And any question is a quest— it’s a journey, from one... Read More
by Tim Girvin | Concepts, Scent | Oct 27, 2022
Gunung Merapi, Java IN THE MYSTERY OF THE MIST OF FRAGRANCE Living where I live—here in the Pacific Northwest—I’m constantly ambling in the rain and mist; and I note that scent of place is invariably mist-borne. The ocean calls out many stories, carries many... Read More
by Tim Girvin | BRAND MYSTICISM, Brands | Sep 21, 2022
In the history of any branding work, it’s invariably about the person—the creator or creatrix, and the team that follows that visioning. Someone has to be out front—the fire starter, the leader who’s there with the dream. and that person should stay there. In how many... Read More
