Search results for: legend
by Tim Girvin | Brands, Designers, Storytelling | Aug 9, 2011
The Naming of Things THE MYSTICAL ROOTS OF THE GATHERING OF NAMES. An ancient principle of voice struggles in the subjective empowerment of words — as vessels for improvised ideas — and the named premise of ideals. I’ve written in the past about the... Read More
by Tim Girvin | Artists, Brands, Concepts, Cool People, Storytelling | Aug 1, 2011
L E A D E R S H I P M A G N E T I S M In the modeling of a group of people, there is invariably a “power pole.” Working with people, I look for that energized place of energy. Who’s there? In the clustering of people, there is the layering of the... Read More
by Tim Girvin | Concepts, Scent | Jul 8, 2011
The Concept of the Fragrance — and the Prison. What’s Left in the End of Solitude? Listening to prisoners led Beaux to create perhaps the greatest perfume ever. I listen. I was talking to a prisoner — this, a casual aside — a man who’d... Read More
by Tim Girvin | Brands, Retail | Feb 18, 2011
Rockets, lubrication and the innovative force of personality in the leadership of John Barry WD-40. Personally, I love the scent. Nothing like jetfuel in the morning. Someone commented, “why is that you always are smelling things first?” This is a story... Read More
by Tim Girvin | Brands, Retail | Jan 7, 2011
Aligning leadership, retail expression, innovation and brand identity: what’s happening with Starbucks? Lots of friends have been forwarding me comments and remarks on the transitions of the new mark design created internally at Starbucks for their new promise... Read More
by Tim Girvin | Concepts, Designers, Places | Dec 1, 2010
Image: Matthew Donaldson | Nowness collection The combination of strategy, designed experience, architecture, the holistic label of loving the story of wine. Over time, it’s been possible for Girvin to work on dozens of wine brands, as consultants in story,... Read More
by Tim Girvin | Cool People, Designers, Scent | Nov 3, 2010
What’s being said, the framing of design, in the containment of fragrance. Ancient containments | Museo Santa Maria Novella, Firenze (Girvin) Pierre Dinand, story and Girvin: collaborations, explorations and ideals: perfume bottled, scent packaged, story told.... Read More
by Tim Girvin | Brands, Concepts, Scent, Storytelling | Sep 17, 2010
The classic buoy-shaped original bottle: Old Spice BRAND HISTORY, EVOLUTION, EXPANSION: THE LEGACY FROM SHULTON TO P&G. THIS blog is about scent. And brand. And story. And song… Play the Jingle! Speaking with a friend of mine, years back, Global Brand... Read More
by Tim Girvin | Brands, Cool People, Human brands, Retail | Sep 3, 2010
The raven as the icon of black beauty, primordial intelligence, mystery and the old ones. RAVENS AS THE DARK STORYTELLER, THE MYTHIC BLACK RAINBOW. Is the etymology of corvid derived from the ancient Proto-Indo European seed sound kos, for shout? That would seem... Read More
by Tim Girvin | Concepts, Cool People | Aug 23, 2010
Designing things to be altered by fire. Girvin Smoke principles, brands and the waft of fire. Firebrands. I’ve been thinking about fire and smoke a lot these days, as you might’ve noticed. But like the proverbial A persona, I can’t relinquish the... Read More
