Search results for: attention
by Tim Girvin | General, Scent, Trends | Nov 29, 2010
Experience design, recollection, fragrance and holistic presentation “When Cleopatra first travelled to meet Mark Antony, her arrival was announced by the pungent perfumes before her barge was in sight.” The History of Perfumes What counts in the mind and... Read More
by Tim Girvin | Concepts, Places, Scent | Jul 9, 2010
Smelling where you are Arising this morning, I can gather the scent of wild grasses, the salted smell of sea, the slight drift of sulphur from the cast of decaying seaweeds, wafting from the rocky shore below — and there is a note of stone; pine, crushed in my... Read More
by Tim Girvin | Brands, Cool People, Human brands | Jun 30, 2010
Imagery source Exploring meaningful enterprises, true stories and the people that have created them. I’m looking for true brands, brands that are seeking to represent themselves in the most authentic manner, have stories in play that are based on the profundity... Read More
by Tim Girvin | Concepts, Scent | Jan 10, 2010
Dawn Clark|photo Perfume, memory, sentience and wandering; exploring the fume of an experience. Getting around, wandering, I find myself not infrequently smelling my way through places. Scent is memory; it’s the definition of recollection in experience. You can... Read More
by Tim Girvin | Brands, Concepts, Cool People, Trends | Dec 3, 2009
Examining the principle of integrated marketing, experience design, and the semblance of the sentient. I’d start with this poetic assemblage. Memories reach back. They are the string from the now, to the then. They link where we are, what we are, to what... Read More
by Tim Girvin | Brands, Concepts | Dec 1, 2009
The pursuit of comfort: contentment during uncomfortable times Working on the brand revolution of Cinnabon, our research focused on finding what was missing, in the heart of the brand, retail experience and relationship management. Actually, there wasn’t any.... Read More
by Tim Girvin | Brands, Marketing 2.0, Retail | Aug 11, 2009
Exploring the mapping of personality and brand in cultural change | Amazon+Zappos and the Endless(.com)…potential. Amazon CEO Jeff Bezos has a point of view — and his strategies, intriguingly, focus on one compelling degree of index. Community attention.... Read More
by Tim Girvin | Brands, Concepts | Aug 4, 2009
What is the brand of place? I’ve thought, long and hard, about the idea of brand in place. Moreso, the concept of the contained generosity, in sharing, and the nature of the host, the hostess, in creating a place of content — made; that is: if... Read More
by Tim Girvin | Designers, General, Motion Pictures, Storytelling | Mar 1, 2009
The line between the story, the visualization, the brand. Story — told. Story — visualized. There’s a thread that runs between the original telling, and the next telling in story — and the next, and the next, and the next. One person tells a... Read More
by Tim Girvin | Brands, Cool People, Interior Design, Places, Retail | Mar 3, 2009
A presentation in London | Professional Spa Conference + Beauty Summit. I’ve been thinking about the concept of wellness shared — and the communing offering of spa well-making and health generation. Generation, is that the right word — to generate... Read More
