Search results for: LUXURY
by Tim Girvin | Artists, Cool People, Storytelling | Feb 6, 2023
L I S T E N T O T H E L I N K S I was talking to a client about music [brand experientiality]—the magnetic nature of the melodic narrative and, intimately, the human attribute of the swing of musical cadence, the ebullience of its expression in the context of human... Read More
by Tim Girvin | Brands, Cool People, Motion Pictures | Jun 22, 2022
THE STRIKE OF THE TWIN LIGHTNING BOLTS THE EVIDENCE OF LEGACY | TOM CRUISE AND TOP GUN Titling Design Trailer In my history as a designer of theatrical branding, I’d already been on the run for about 10 years [since Apocalypse Now] of working on motion picture and... Read More
by Tim Girvin | BRAND MYSTICISM, Concepts | Feb 24, 2022
THE SIGILLIC SOLUTION In the journey of brand design and identity, there is the high road, the first summit, the easier vista—the outreach of an accessible view and foundational story: “it’s beautiful, so this must be a beautiful brand.” And then there are the deeper... Read More
by Tim Girvin | Concepts, Places, Trends | Feb 10, 2022
MEDITATIONS ON REMOTE WORK. THE SEARCH FOR MEANINGFUL BEAUTY, THE QUEST FOR ACTIVE FOCUS IN ATTENTION AND THE CONTEMPLATIVE STRATEGY OF WORKING IN REMOTE LOCATIONS—SO-CALLED: WORKING SOMEPLACE YOU’RE NOT SUPPOSED TO BE. An old scrap of handmade paper, hanging in a... Read More
by Tim Girvin | BRAND MYSTICISM, Brands, Concepts, Cool People, Designers, Interior Design, Luxury, Places, Retail | Feb 7, 2022
HERITAGE BRAND DESIGN AND SYSTEMIC PATTERNING More than four and a half decades ago, 1976, I pitched the idea of integrative branding to the Creative Director at Nordstrom, Dan Holland, and I presented again—this same thematic strategy, later to Claudia Milne, then... Read More
by Tim Girvin | BRAND MYSTICISM, Brands, Concepts | Mar 4, 2020
THERE’S A BRAND THAT YOU KNOW, ONE THAT IS CLEAR, CLARIFIED—YOU KNOW WHAT IT STANDS FOR. AND THERE IS A BRAND THAT IS FOGGED—IT’S UNCLEAR, VAGUE AND FORMLESS. WHICH DO YOU HAVE A RELATIONSHIP WITH? What is a brand? It’s a marked enterprise that has a coherent link... Read More
