by Tim Girvin | Brands, Concepts | Nov 9, 2016
STRATEGIES OF INTENTION AND ATTENTION IN BRAND-BUILDING COMMUNICATIONS Find Brand Heart: The Resonance, Brand Relevance and The Clustering of Relationships — the three indices of connectivity and community Brands have to matter to be unforgettable. Given the flooding...
by Tim Girvin | Concepts, Trends | Jan 5, 2016
Sometimes the best path Is the slow and watchful. Recently, I’ve been asked to design some signs — which, on a remote road, ask kindly: “Please Go Slower.” Sometimes in the planning of strategy, for your life, brands and other enterprises — striking out the...
by Tim Girvin | Concepts, Marketing 2.0, Scent | Jun 25, 2012
Trending scent strategies | the track to knowledgethe vocabulary of fragrances. Do you really know what you smell? I was in the subway, METRONYC with a colleague from GIRVIN | NYC — and, coming down to the running tracks, he says — “whoa, that smell...
by Tim Girvin | Concepts, General, Places, Retail | May 1, 2012
Travel, brand, retail, explorations: The 9th International Retail Congress Seminarium. The focused walking-study, explorations of design and human-place, place-making, retail storytelling, cultural impressions and insight in presence. Just got back, last week. [all...
by Tim Girvin | Concepts, Marketing 2.0, Retail, Trends | Mar 15, 2012
Sometimes the best path Is the slow and watchful. Sometimes in the planning of strategy, for your life, brands and other enterprises, striking out the mapping of the path — moving forward: slow down and study the surroundings as you move forward. Pay close...
by Tim Girvin | Brands, Concepts, Retail | Dec 20, 2011
Bergdorf Goodman designing the street — where legendary windows own the sidewalks. I reached to former CEO, Dawn Mello — the retail legend, a friend in NYC. And my other “Dawn” pal. Dawn is a rare breed — a kind of perfected myth of...
by Tim Girvin | Brands, Designers, Interior Design, Places, Retail, Storytelling, Trends | Jul 19, 2011
Sometimes, in our attempts to process and organize, we forget the beauty of the chaotic milieu — where things aren’t really as nicely laid out as we might have imagined. Projects seem to drift off into a differing continuum — there are challenges in...
