by Tim Girvin | Artists, Brands, Concepts, Cool People, Storytelling | Aug 1, 2011
L E A D E R S H I P M A G N E T I S M In the modeling of a group of people, there is invariably a “power pole.” Working with people, I look for that energized place of energy. Who’s there? In the clustering of people, there is the layering of the...
by Tim Girvin | Concepts, Cool People | Mar 20, 2011
From the start-up, kick-start maestro, a new book. I’ve studied the strategies of Guy Kawasaki for a couple of decades. Working at Apple, during the early years as a design consultant, Guy swung into play just after my efforts designing for Steve Jobs and the...
by Tim Girvin | Cool People, Human brands | Mar 11, 2011
Strategy, Brand Story, Leadership — the crossroads iPad 2: This past week, Steve Jobs showed up to a standing ovation for the launch of Apple’s new rendering of the iPad. “Here Comes the Sun” was the opening sound message — the clarion...
by Tim Girvin | Cool People, Human brands | Jan 20, 2011
The Fresnel light lens as metaphor Image: Girvin The rippling of leadership strategy and structure: brilliance, radiance and the rays of innovation. The metaphor of the amulet, the charisma and the vibe of Apple — prophecies of evolution. There are those that...
by Tim Girvin | Brands, Cool People, Human brands | Oct 29, 2010
EXPLORING HONOR, TRIBUTE, CARE IN THE MAKING OF BRANDS. Rethinking difference in the re-making of Apple principles. “Marketing is about values. This is a very complicated world, it’s a very noisy world. And we’re not going to have a chance for people...
by Tim Girvin | Brands, Concepts, Retail | Sep 22, 2010
Image: iPhone Defender As the world gets trickier, let’s think about products as self defense strategies. I’d written a while back, only days ago, about the idea of design strategy — DESIGN THINKING AT APPLE. Actually, I’ve no clue as to...
by Tim Girvin | Cool People, Designers, Human brands, Interior Design, Retail, Trends | Sep 10, 2010
Jonathan Ive and Steve Jobs What’s the point of leading if you’re not in front? I was studying overviews on Steve Jobs, Apple strategy, some thinking about leadership and the reflection in consumer relationships and Apple marketing, but more particularly...
by Tim Girvin | Brands, Concepts, Human brands | Aug 9, 2010
Brand, story, positioning and strategy, what’s working here? I was struck by Steve Ballmer’s presentation of the Slate technology at the Microsoft WWDC and the profound difference in positioning that the two brands represent — and by two, you know...
by Tim Girvin | Artists, Brands, Cool People, Human brands, Storytelling | Jul 19, 2010
What is the myth, brand storytelling: the legend, the narrative that lies in the heart of the brand proposition? Karl Lagerfeld by Karl Lagerfeld (by Girvin) I was talking to a client about the concept of legendary culture and it set me thinking to the concept of...
by Tim Girvin | Brands, Human brands, Storytelling | Jun 28, 2010
I can remember when my daughter Madeleine, during the 1980’s, first encountered our first Macintosh computer. Just like that — the above. Interface, holistically, can be enrapturing. It’s becoming hard not to write about Apple. The love of the brand...
