by Tim Girvin | Concepts, Storytelling | May 16, 2012
So — do I have to listen? The sentiments on the power of storytelling continue to emerge. Point is, who cares to listen? These days, dozens of friends, colleagues and client send along snippets to the power of the story, well told. The image above comes from our...
by Tim Girvin | Brands, Concepts, Marketing 2.0, Retail | Dec 27, 2010
Passage, relevance and the scent of time. Brand re-invention, dissolution and reclamation. The pink bar of soap: 84 years of Camay. Photograph by Dan Neville. What happens when a brand disappears? Girvin brand backgrounder Working as brand strategists for Procter...
by Tim Girvin | Concepts, Cool People, Human brands | Feb 17, 2010
Steve Jobs, iPad and the persona of innovation. In the past, I’ve explored the idea of the human brand, a persona driven organization type that focuses on the character of central leadership in defining brand approaches to enterprise and marketing expression....
