by Tim Girvin | Brands, Concepts, Places | Apr 19, 2017
BRANDISH — THE WAVE AND FLOURISH OF BRAND The OED: “brandish” — Brand as fire. Notes on the Place of being. Considering meaning and etymology, reflections on distinction and memory of meaningful experience. I had a conversation with a friend of mine, Dawn A. Clark....
by Tim Girvin | Concepts | Jun 21, 2016
THE SENSE OF PUSH. AND PULL. AND PLAY. Sometimes, in the strength of the passionate moment, the voice of the impassioned telling — accentuating the potent momentum — there’s a need for force. FORCE ACTIVATES. And force can captivate. Enchantment: As the energy passes...
by Tim Girvin | Brands, Concepts, Cool People, Human brands, Storytelling | Dec 15, 2015
BRANDFIRE | Conceptions of Passionate Brand Leadership Exploring the detailed visioning of leadership in brand management. This article appeared in the June issue of Arcade | Architecture and Design in the Northwest. Fire. BRANDFIRE | A culture of passion What lies...
by Tim Girvin | Brands, Concepts, Storytelling | May 13, 2015
Love Brands: Relationships, Commitments and Storytelling. I did this installation, out on a cliff, away from everything, looking out — the deep blue sea. And the sun. And I was “looking through L O V E,” thinking about that ancient question: “who do you...
by Tim Girvin | Brands, Concepts, Cool People, General, Human brands, Marketing 2.0, Places, Retail, Storytelling, Trends | Mar 31, 2012
Howard Schultz: The spin of the human brand, foundations and visioning, too far flung? Starbucks | Store one The spirit of the impassioned leader or founder speaks from the heart, which can drive everything, top down. Spirit sparks spin — which isn’t just...
by Tim Girvin | Concepts | Jan 24, 2012
the creative hunger, the force of passionate making raven, verb i"m thinking about the hunger that is beneath the hunger. I’m talking less about food and more about the notion of the food beneath food — that is, what drives the hunger itself?...
by Tim Girvin | Brands, Cool People, Designers, Human brands, Storytelling | Nov 4, 2011
APPLE.COM FINDING FIRE IN THE IMAGINATION OF INVENTION. M E D I T A T I O N S + M E M O R I E S iSad. These days, I’ve been writing, talking, consulting in the proverbial strategy — a great deal — about the invention of new pathways in brand development. And there are...
by Tim Girvin | Concepts, General | Oct 21, 2011
Everything changes; everything is on fire. Nothing is the same as it was; everything is the same as it shall be. In the mist of experience, it’s all changing — still standards flow, and patterning emerges. While everything is in flux, everything goes as it...
by Tim Girvin | Cool People, Human brands | Feb 24, 2011
Brand as Dream (Image from the Fabulous Nobody’s blogspot) In the decades of working with the inspired, the dreamers, the lovers, the ingenious and the intrepid — I’ve learned something: people — they make the brand. Brand is the fire of...
by Tim Girvin | Brands, Concepts | Feb 22, 2011
Can creativity be defined in a brief? What is a creative brief — and is there a point to being brief? No. Brands are inordinately complicated orchestrations. Being that they inherently involve relationships to humans, the idea of “briefness” is a...
