by Tim Girvin | Brands, Human brands, Luxury, Retail, Storytelling | Oct 19, 2010
Forging Authentic Brand stories: Examples, Challenges and Directions If telling the truth becomes questioned in a branding proposition, then how to right the equation? With Louis Vuitton (LVMH) as a client, we’ve spent a lot of time studying the brand — in...
by Tim Girvin | Cool People, Designers, Luxury | Nov 25, 2007
Todd Heisler | The New York Times I’m wondering about the concept of attention. And the holding of things. How we hold something, how we hold attention. There’s something to memory and holding a concept in one’s mind. For many of us, for me, the idea...
by Tim Girvin | Artists, Cool People, Human brands | Sep 6, 2007
————————- NOTES ON: Marc Jacobs The key to influence is the street. Marc’s work is based on his ascent — and that’s telling. It tells the tales of his visioning, drawn from experience starting from the...
