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Are You Here Yet?

Hereness, Thereness, Whereness? Or are you a way? In the meditations on way-finding, finding a way, and designing experiences to help people to find their way, there is a point to which you ponder “am I lost? Or have I found my way?” There is an alignment...

The Stage of a Journey: Rest

Meditations on Respite I was thinking about a remark from Tom Ford, that, to him, the greatest luxury is “sleep.” According to Dawn Mello — in a dinner conversation with her and her pal, Dawn A. Clark — when she was working with Tom Ford, at...

JOURNEY, THE STRIDE OF BRAND

WHAT IF YOU’RE THE BRAND? We’ve written a lot about the brand of you. The truth of the brand will lie in the journey; in exploring any brand, our path is journey — what route has it been, what telling to the past, the present, the future? That goes...

Where are you going, where have you been?

The journey out, and the journey back; looking forward to where you’ve been. I was rowing, and as I pull ahead, off the beach and into the choppy slipstream of the salted sea channel, out to the open oceans, I saw that I was rowing away from where I had been,...

The Tarot of Your Journey

Designing Divination — the Craft of your Path Built by Hand and Shown in the Throw The pick of the draw — and the drawing out, the woven journey, the thread of path, and the cartography of the psyche. What you see is what you get; what you get is what you...

Looking at Skins

Studying the Face of People and the Buildings that they Make In the past, we’ve talked about the modeling of a brand relationships — the relating [the carrying, the holding and the retelling] of that content, product or story in a manner that it can be...

The Insight of Experience

Understanding Experiencer Journey Working with Nabisco I studied the sequencing of packaging arrangements on shelf, of baked goods. What we looked at what a kind of rolling circle around the aisle walker, looking at how a person traverses a place that represents a...