by Tim Girvin | Brands, Concepts, Cool People, Human brands, Storytelling | Feb 19, 2010
Image credit: Matt Hagen Exploring the concept of human branding, foundational leadership, evolution and Seattle BioMed. Working in a long string of partnerships, with founding board members, executive committees and scientists, from the early 2000s, then 2004, then...
by Tim Girvin | Concepts, Cool People, Human brands | Feb 17, 2010
Steve Jobs, iPad and the persona of innovation. In the past, I’ve explored the idea of the human brand, a persona driven organization type that focuses on the character of central leadership in defining brand approaches to enterprise and marketing expression....
by Tim Girvin | Brands, Concepts | Feb 3, 2010
Examining the idea of brand, signature and personality I was thinking about the idea of hand-writing and the character of the person. By a typical extrapolation, I’d liken the brand to the human — in the warmed sense that brand is more than merely the skin...
by Tim Girvin | Artists, Cool People, Designers, Storytelling | Jan 30, 2010
A series on Human Brand | defining the inextricable link between people, founding vision and the brands that they produce. I’ve swung in and out of Vogue, with minimal amounts of work to do — precisely from a professional standpoint — with the...
by Tim Girvin | Brands, Marketing 2.0 | Dec 31, 2009
$12 Billion gone and running. What next, for Tiger Woods? “He is something supernatural.” – Tom Watson I’ve been fascinated by the dynamics of leadership. What happens in the center, emanates. The longest shadow falls from the top....
by Tim Girvin | Artists, Concepts, Cool People | Aug 20, 2009
Exploring the conceptions of love, commitment to vision, work and the life long pursuit of something meaning full. In acknowledgment of my Mother’s birthday, today, at 80 times around the sun. I’ve been working on a human brand study of Richard Avedon;...
by Tim Girvin | Brands, Concepts, General, Marketing 2.0, Trends | Jun 8, 2009
What brands face, in Facebook? Many, if their culture is robust enough… In the metaphor of communing, there are layers — circles — of connections that we have with each other and our friends. A drop, ripples. Stories are told — they are shared,...
by Tim Girvin | Brands, Concepts, Cool People, Scent, Storytelling | Mar 1, 2009
Form language and brandstory: Coco Chanel There are living icons, human brands, and there are others, that create that character after their passing. Gabrielle Chanel is someone that I should write about, considering the concept of the human brand. But not now. What...
by Tim Girvin | Brands, Cool People | Feb 9, 2009
I’ve written about my connection with Steve Jobs several times. Working with him at Apple. Working with him at Next. Working with him at Apple. And my link to him is about looking for ways to tell his story in the context of his brilliant evocation of design and...
by Tim Girvin | Brands, Cool People, General | Feb 2, 2009
Exploring spirit and transition | the legacy of the Human Brand in passage Several years ago, Chie Masuyama and I were in Japan together, exploring brand development in that market, as well as meeting and presenting with Pierre Dinand, my partner in an alliance for...
