by Tim Girvin | Brands, Concepts, Designers, Motion Pictures, Retail | Oct 21, 2013
Identity, Story & Experience Design When you think about a game, it invariably is about play. Play and game. And, are you having fun? A quick play: see Girvin’s gaming movie and specially commissioned sound track. What is play? What is game? Play is an old...
by Tim Girvin | Brands, Storytelling | Apr 15, 2013
Building brand identity around story, environment and experience The design of a gaming world is a multiple year commitment, and a spectacular investment — especially when the notion of a gaming world coincides with the conception. Some never make it, fueling...
