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Brand colorations | 2011 trend

The palettes of brand — the soul of color What could be the nature of the story — how do they align? Surely there are emotional states to color, but the idea of coloration in relationship to brand, and to the transitioning of experiences is an interesting...

Starbucks | the soul of the brand

Aligning leadership, retail expression, innovation and brand identity: what’s happening with Starbucks? Lots of friends have been forwarding me comments and remarks on the transitions of the new mark design created internally at Starbucks for their new promise...