by Tim Girvin | Brands, Concepts, Marketing 2.0, Motion Pictures, Storytelling | May 11, 2009
Examining the concept of set design, visuals and production reflected in experience and branding: It took me a long time to determine whether this structure for the film Quantum of Solace was real, or a production design concept for the movie. As it was, the building...
by Tim Girvin | Concepts, General | May 3, 2009
Seattle Theatre Group’s Celebration of the Arts, in a Newly Defined Event Modeling: Doorways for everyone. During these times, the present financial travails, there are challenges to virtually every institution — regardless of the scale, the import of...
by Tim Girvin | Concepts, General, Places | Apr 13, 2009
Imagining a new identity for an building icon. The World Trade Center There are layers in play in the experience of the procession of how people connect with buildings. Buildings do, for the most part, one thing. They hold people. Interestingly enough, it’s not...
by Tim Girvin | Brands, General, Motion Pictures, Retail, Storytelling | Jan 16, 2009
Exploring the ideation of identity in theatrical advertising What is it about dogs? How is it, after thousands of years, we have this undeniable link with dogs? We immediately attach personality to them. We see something in dogs? And we see, perhaps, something of...
by Tim Girvin | Brands, Cool People, General, Motion Pictures, Storytelling | Dec 26, 2008
Motion picture design, identity and historical context: visual propaganda. I first met Mr. Cruise, working with him, and the Paramount Studio marketing leadership team — with Jerry Bruckheimer — for Top Gun. Then, after that, Days of Thunder, working more...
by Tim Girvin | Brands, Concepts, General | Jan 17, 2008
I spoke to the Luxury Marketing Council about the concept of truth — authenticity — in the context of branding. It was more than that. It was also about the nature of the story, as part of the character of brand expression. It’s never just the story...
by Tim Girvin | Brands, Concepts, General | Dec 11, 2007
The issue of branding is more about gathering differentiation; it’s a way of telling a distinctive story that positions the company in a way that is discrete from the competitive fray. And it just might be that — a story. What do you really remember about...
by Tim Girvin | Artists, Cool People, Designers, General, Storytelling | Sep 3, 2007
I realized that the branding visualizations that Sprint’s been doing with conductor-like expressions of people moving things, ideas, teams, etc., with light, was strangely reminiscent of something in my mind — not sure what, but it’s there....
