by Tim Girvin | Brands, Concepts | Dec 1, 2009
The pursuit of comfort: contentment during uncomfortable times Working on the brand revolution of Cinnabon, our research focused on finding what was missing, in the heart of the brand, retail experience and relationship management. Actually, there wasn’t any....
by Tim Girvin | Brands, Retail | Oct 20, 2009
Exploring brand, story, reconnection in community 10 | 1909 > 10 | 2009 There are a variety of moves, to the motion | notion of celebration in the anniversary of actions in legacy. An anniversary can be a month, a half year, a year, or two, five, ten, twenty five,...
by Tim Girvin | Brands, General, Retail, Trends | Sep 20, 2009
Go back to the brand | The 60s and finding brand patterning, resonance, reminiscence. Recently, I’ve been going back. I’ve gone back to wearing clothing that ranges back decades for me, yet is still inherently simple and classic: open 100% cotton shirts;...
by Tim Girvin | Brands, Concepts, General, Marketing 2.0, Motion Pictures, Storytelling, Trends | Aug 30, 2009
Exploring the fashionability of the preternatural (brand) Lina Leandersson | “Let the Right One In” Magnet Releasing I’ve made some observations in the past, about the patterning of doom — the idea that in the midst, or in the emergence of...
by Tim Girvin | Concepts | Jul 6, 2009
Voyages and patterns in style: Harajuku, Manga Jazz, Ivy League Preparatory — newly vitalized in the Japanese love of the brand. When I’d travel to Japan, I’d leave on Friday, so I’d get there on Saturday, to explore the Tokyo city that night,...
by Tim Girvin | Brands, General, Interior Design, Places, Retail | Dec 14, 2008
I’ve been looking for truth. I’m looking for truth in my self — what do I do, in practicing what I tell, preach, to others. And telling the truth in the reign of the firm — what we do, what we offer, and how we go about doing it, in finding the truth and the heart of...
by Tim Girvin | Concepts, Designers, General, Storytelling | Jan 24, 2008
There is a mythic dimension in the character of storytelling; it’s an ancient tradition — it reaches to deep archetypes and cyclical patterns that show themselves repeating ways in which messages can be understood and shared — and how they can be...
