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Human Brands | Steve Jobs and Apple

This is the first in a series on Human Brand | defining the inextricable link between people, founding vision and the brands that they produce. You’ve got to find what you love. Steve Jobs There’s passion here for me. Because I can personally relate to...

Apple As Luxury Brand

Susan DeChillo | The New York Times I first met Steve Jobs in the 80s. Actually, it was at Stanford. He was there, speaking. And I was there, listening. Afterwards, I went up to introduce myself. And we went from there. I worked on the Macintosh launch and technology...