Brand Ambassadorship | The Haul Vloggers
The concept of the haul -- get out there, shop, and video the story about what you've bought. If I was doing a haul video, it would have to be in a bookstore. I was thinking about how this might apply to me, what would I do - if I was doing a haul video. "So, I was in...
ACE HOTEL | NYC
ACE HOTEL | NYC: MARTIAL DESIGN BRAND STRATEGIES - Story, visuals, environmental graphics, tactical executions. Military graphic for a hotel (just blocks from GIRVIN | NYC.) And coincidentally, ACE began in Seattle (just blocks away from GIRVIN | Seattle.) Good...
The Heart of the Human Brand: Design, Imagination and Beauty.
The Heart of the Human Brand: Design, Imagination and Beauty. Notes on the point of the work: urge, passion, craft, the hand-made brand -- a conference presentation in Portland. THE NEW WORLD OF DESIGN: what is the nature of personal reflection in branding? If there's...
Rodarte | Intentionality and attentionality in the strategy of the Mulleavy sisters
What happened with Michelle Obama, the Smithsonian Cooper-Hewitt National Design Awards and MAC Cosmetics? Sometime back, I'd sent a note to Kate + Laura, each with a painting on bark gathered from the high hills of Kaua'i, and a story to tell -- that was to each of...
EXPLORING THE PRESENCE: THE SENTIENT MIND OF SERGE LUTENS
EXPLORING THE PRESENCE: THE SENTIENT MIND OF SERGE LUTENS | SCENTEUR, ARTIST, DESIGNER, PERFUMER. Attention, craft, fascination and the making of an extraordinary career. Photo © Salons du Palais Royal Shiseido The concept of presence is about attention, capturing the...
Richless, rich less, poorful, poor full?
Are you poorful, or richless? Our economy's new language - shifting story and interpretations Brandstory and language: what's the positioning -- in a challenging milieu -- what are we really looking for: rich, poor, satiety or survival? How do we describe it? And feel...
Attentionality and intentionality: brand awareness and the focused relationship
What are you paying attention to? And in that equation, what are your customers paying intention to? What drives them to intentionally pay attention? There's tension in that balance. Sometime back, I'd connected with Lynda Weinman and her husband, Bruce Heavin. This...
EXPERIENCE NOMAD: EVENT HORIZON
EXPERIENCE NOMAD: EVENT HORIZON | I WAS THINKING ABOUT ANTONY GORMLEY'S INSTALLATIONS. AND THE FIGURE IN SURVEILLANCE. I was thinking about the watcher, the sentinel. And the sentient. In NYC, we live -- Girvin's offices, are -- in the neighborhood of Madison Park....
Smoke, scent, perfume — the etymology of the mist of fragrance
Smoke, scent, perfume -- the etymology of the mist of fragrance; examining the legacy of aroma, the waft of fire, in the history of language. The inspiration of smoke, scent and magic One might offer that, as a designer, I've spent a lot of time examining the context...
BRAND BACKSTORY | LEGENDARY MYTHOLOGIES IN BRAND STRATEGY
What is the myth, brand storytelling: the legend, the narrative that lies in the heart of the brand proposition? Karl Lagerfeld by Karl Lagerfeld (by Girvin) I was talking to a client about the concept of legendary culture and it set me thinking to the concept of...