Steve Jobs | Steve Ballmer: Devices to be Proud: presentation and leadership
Brand, story, positioning and strategy, what's working here? I was struck by Steve Ballmer's presentation of the Slate technology at the Microsoft WWDC and the profound difference in positioning that the two brands represent -- and by two, you know which two I mean....
ALPHABETICA | THE STROKES OF THE ALPHABET
ALPHABETICA | THE STROKES OF THE ALPHABET STROKES, FINISHES, GESTURES, DETAILS -- ON THE SERIES OF THE RIGHTFUL MOVES. Teaching calligraphy: the craft of the letter at Girvin. A broadside from 1975, still used in the calligraphy classes at Girvin There's a classical...
Brand Ambassadorship | The Haul Vloggers
The concept of the haul -- get out there, shop, and video the story about what you've bought. If I was doing a haul video, it would have to be in a bookstore. I was thinking about how this might apply to me, what would I do - if I was doing a haul video. "So, I was in...
ACE HOTEL | NYC
ACE HOTEL | NYC: MARTIAL DESIGN BRAND STRATEGIES - Story, visuals, environmental graphics, tactical executions. Military graphic for a hotel (just blocks from GIRVIN | NYC.) And coincidentally, ACE began in Seattle (just blocks away from GIRVIN | Seattle.) Good...
The Heart of the Human Brand: Design, Imagination and Beauty.
The Heart of the Human Brand: Design, Imagination and Beauty. Notes on the point of the work: urge, passion, craft, the hand-made brand -- a conference presentation in Portland. THE NEW WORLD OF DESIGN: what is the nature of personal reflection in branding? If there's...
Rodarte | Intentionality and attentionality in the strategy of the Mulleavy sisters
What happened with Michelle Obama, the Smithsonian Cooper-Hewitt National Design Awards and MAC Cosmetics? Sometime back, I'd sent a note to Kate + Laura, each with a painting on bark gathered from the high hills of Kaua'i, and a story to tell -- that was to each of...
EXPLORING THE PRESENCE: THE SENTIENT MIND OF SERGE LUTENS
EXPLORING THE PRESENCE: THE SENTIENT MIND OF SERGE LUTENS | SCENTEUR, ARTIST, DESIGNER, PERFUMER. Attention, craft, fascination and the making of an extraordinary career. Photo © Salons du Palais Royal Shiseido The concept of presence is about attention, capturing the...
Richless, rich less, poorful, poor full?
Are you poorful, or richless? Our economy's new language - shifting story and interpretations Brandstory and language: what's the positioning -- in a challenging milieu -- what are we really looking for: rich, poor, satiety or survival? How do we describe it? And feel...
Attentionality and intentionality: brand awareness and the focused relationship
What are you paying attention to? And in that equation, what are your customers paying intention to? What drives them to intentionally pay attention? There's tension in that balance. Sometime back, I'd connected with Lynda Weinman and her husband, Bruce Heavin. This...
EXPERIENCE NOMAD: EVENT HORIZON
EXPERIENCE NOMAD: EVENT HORIZON | I WAS THINKING ABOUT ANTONY GORMLEY'S INSTALLATIONS. AND THE FIGURE IN SURVEILLANCE. I was thinking about the watcher, the sentinel. And the sentient. In NYC, we live -- Girvin's offices, are -- in the neighborhood of Madison Park....