PHOTOGRAPHIC AGENDA: DRIVE-BY SHOOTING
DRIVING, AND SHOOTING, IN A JOURNEY OF 4 HOURS. SPONTANEITY AND IMAGERY. I SPEND A LOT OF TIME LOOKING AT PHOTOGRAPHY -- AND I WRITE ABOUT IT, DESIGN AROUND IT, SHOOT IT. AND I PACKAGE AND DESIGN OTHER PHOTOGRAPHER'S WORK. DOING THAT, GIVES ONE A RESPECT FOR THE REAL...
Wi-Fi ubiquity: Starbucks + new digital content
Wi-Fi ubiquity: Starbucks + new digital content. What if Starbucks created its own content for Wi-Fi users? Who cares? Concepts of wi-fi contrary concepts in New Dehli, India (Photo by Girvin, story) I say: no thanks. For years (going back a decade) the Cingular,...
Steve Jobs | Steve Ballmer: Devices to be Proud: presentation and leadership
Brand, story, positioning and strategy, what's working here? I was struck by Steve Ballmer's presentation of the Slate technology at the Microsoft WWDC and the profound difference in positioning that the two brands represent -- and by two, you know which two I mean....
ALPHABETICA | THE STROKES OF THE ALPHABET
ALPHABETICA | THE STROKES OF THE ALPHABET STROKES, FINISHES, GESTURES, DETAILS -- ON THE SERIES OF THE RIGHTFUL MOVES. Teaching calligraphy: the craft of the letter at Girvin. A broadside from 1975, still used in the calligraphy classes at Girvin There's a classical...
Brand Ambassadorship | The Haul Vloggers
The concept of the haul -- get out there, shop, and video the story about what you've bought. If I was doing a haul video, it would have to be in a bookstore. I was thinking about how this might apply to me, what would I do - if I was doing a haul video. "So, I was in...
ACE HOTEL | NYC
ACE HOTEL | NYC: MARTIAL DESIGN BRAND STRATEGIES - Story, visuals, environmental graphics, tactical executions. Military graphic for a hotel (just blocks from GIRVIN | NYC.) And coincidentally, ACE began in Seattle (just blocks away from GIRVIN | Seattle.) Good...
The Heart of the Human Brand: Design, Imagination and Beauty.
The Heart of the Human Brand: Design, Imagination and Beauty. Notes on the point of the work: urge, passion, craft, the hand-made brand -- a conference presentation in Portland. THE NEW WORLD OF DESIGN: what is the nature of personal reflection in branding? If there's...
Rodarte | Intentionality and attentionality in the strategy of the Mulleavy sisters
What happened with Michelle Obama, the Smithsonian Cooper-Hewitt National Design Awards and MAC Cosmetics? Sometime back, I'd sent a note to Kate + Laura, each with a painting on bark gathered from the high hills of Kaua'i, and a story to tell -- that was to each of...
EXPLORING THE PRESENCE: THE SENTIENT MIND OF SERGE LUTENS
EXPLORING THE PRESENCE: THE SENTIENT MIND OF SERGE LUTENS | SCENTEUR, ARTIST, DESIGNER, PERFUMER. Attention, craft, fascination and the making of an extraordinary career. Photo © Salons du Palais Royal Shiseido The concept of presence is about attention, capturing the...
Richless, rich less, poorful, poor full?
Are you poorful, or richless? Our economy's new language - shifting story and interpretations Brandstory and language: what's the positioning -- in a challenging milieu -- what are we really looking for: rich, poor, satiety or survival? How do we describe it? And feel...