IGNITE THE FUTURE | Theories of innovation, brand, story and influence
Can creativity be defined in a brief? What is a creative brief -- and is there a point to being brief? No. Brands are inordinately complicated orchestrations. Being that they inherently involve relationships to humans, the idea of "briefness" is a less than valuable...
WD-40 | the brandstory in community ("ah, the perfume of jet fuel in the morning")
Rockets, lubrication and the innovative force of personality in the leadership of John Barry WD-40. Personally, I love the scent. Nothing like jetfuel in the morning. Someone commented, "why is that you always are smelling things first?" This is a story that I've been...
The Architecture, the Mind and the Memory: Notes on the Production and Place Design of "Inception."
Smashingshare.com The metaphor of the mind, architectural design and the secret of dreams The Architect from the film Inception (Warner Brothers) From the film: Inception A conversation with the inceptor and the architect Cobb: You create the world of the dream. We...
10 Billion Apps and the first stroke of inspiration.
"Making a dent in the universe" -- the drawn gestures of innovation and design strategy. We have a winner! The 10 billionth app, Paper Glider, was downloaded by Gail Davis of Orpington, Kent, in the UK. As the grand prize winner of Apple's 10 Billion Apps Countdown...
Why work? The fight club model of performance living
1.27.2011 Men Are Drawn to Competition-Based Pay Men were 94% more likely than women to apply for a job if its salary potential was described as being highly dependent on competition with other employees, according to John List of the University of Chicago. The online...
Love and the psychic space of brand strategy — Buyologicals: 2011
Girvin: Fontainebleau, Miami Beach Purchasing decisions: the link to distinctive attachment in biological analysis -- and Lindstrom's Buyology. The idea of the psychic space -- brand brainpower and impressionability. Is reaction just that: re-acting? Could buying be...
The Concept of Good
Card from Frances May, photo by Girvin What about goodness? Brand, story, soul, humanity, beauty. Why then, can one desire too much of a good thing. ["As You Like It"] I was speaking with a client about the nature of goodness, in the truth of the brand -- "what brand...
Starbucks logo: the design strategy of curvilinearity: does the softening curve attract touch?
Testing and response, does the arcing circular form suggest greater accessibility? "I'm soft, touch me -- more." Curves: more human, more lovable? There's a proposition (noted below) that the Asian populace relates more positively to curve on curvilinear design...
Possessed by an idea: mapping collaboration, sharing and the crowdsourcing of genius
Olivier Beauchesne at Science-Metrix The flow of innovations and the interplay of minds. There was an idea, an inspiration, and it was shared, and went from one to another, and another. Then the world knew. It's interesting that the idea of genius -- the ancient...
CONTEMPLATING THE SPACE OF INNOVATION: The workplace of newness, now.
The designed space of innovation, design labs, incubation works and architectural evolution. Over time, working around the world and linking into innovation environments, the idea of designing a working laboratory for innovation is something that ranges from raw...