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Why work? The fight club model of performance living
1.27.2011 Men Are Drawn to Competition-Based Pay Men were 94% more likely than women to apply for a job if its salary potential was described as being highly dependent on competition with other employees, according to John List of the University of Chicago. The online...
Love and the psychic space of brand strategy — Buyologicals: 2011
Girvin: Fontainebleau, Miami Beach Purchasing decisions: the link to distinctive attachment in biological analysis -- and Lindstrom's Buyology. The idea of the psychic space -- brand brainpower and impressionability. Is reaction just that: re-acting? Could buying be...
The Concept of Good
Card from Frances May, photo by Girvin What about goodness? Brand, story, soul, humanity, beauty. Why then, can one desire too much of a good thing. ["As You Like It"] I was speaking with a client about the nature of goodness, in the truth of the brand -- "what brand...
Starbucks logo: the design strategy of curvilinearity: does the softening curve attract touch?
Testing and response, does the arcing circular form suggest greater accessibility? "I'm soft, touch me -- more." Curves: more human, more lovable? There's a proposition (noted below) that the Asian populace relates more positively to curve on curvilinear design...
Possessed by an idea: mapping collaboration, sharing and the crowdsourcing of genius
Olivier Beauchesne at Science-Metrix The flow of innovations and the interplay of minds. There was an idea, an inspiration, and it was shared, and went from one to another, and another. Then the world knew. It's interesting that the idea of genius -- the ancient...
CONTEMPLATING THE SPACE OF INNOVATION: The workplace of newness, now.
The designed space of innovation, design labs, incubation works and architectural evolution. Over time, working around the world and linking into innovation environments, the idea of designing a working laboratory for innovation is something that ranges from raw...
Speed Thrills. Slow spills.
Girvin | Delano, Miami Beach, Fl. A meditation on the concepts of speed and pace -- in the relationship with anyone, anywhere, anyplace. Do you find yourself hurrying past the conversation that you're having? Are you looking ahead, in passage against where you are...
THE LONG REACH | Story Flow and Dispersal
THE LONG REACH | Story Flow and Dispersal -- the Nature of Influence and Connection: Crowd Panic Strategies Crowds, panic, flow, clustering and the flow of information -- Brands, stories, communities -- observations at the roadside. How does one story become another...
Brand Posse | Staging brands and performance: Rodarte
Design, community, embracement, love -- how does the crowd gather round? And when they do, what is the story that they tell? It is about truth, telling, holding, relationship. Talking today, about the early days (several years back) reviewing the transitioning of Yves...
Enchantment, engagement and embracement in the layering of brand messaging, visualization and experience design
What do you know? The mystery of mind, message and meaning. I was thinking about that question -- someone asked me: "well, what'cha know?" And I contemplated the depth of the question. It's just as powerful as "what's your story?" I thought about it: "really, what do...