Crowdsourcing Drawing: An Artists Cloud of Creativity
The Animation of a Story, the Human Brand: Johnny Cash See this, beginning. What to the idea of drawing on drawing -- the draftsman overlaying the drafted line; one stroke expands yet another; each, a stroke, telling that story? There's a distinct fascination in...
CEO as Creative Director: Steve Jobs
Strategy, Brand Story, Leadership -- the crossroads iPad 2: This past week, Steve Jobs showed up to a standing ovation for the launch of Apple's new rendering of the iPad. "Here Comes the Sun" was the opening sound message -- the clarion call to opening the brand...
STARBUCKS | 40 YEARS AND A DAY
THE INTEGRATION OF LAUNCH | HOLISTIC AND INTEGRATED STRATEGIES FOR BRAND RENEWAL I missed Howard Schultz, down at the market, ringing in the bell for the NYStock Exchange at Store one, Starbucks, the Pike Place Market -- 6.30am, 3.8.2011, the ringing intonation and...
Twitterstorm + Twitterment | The Twitching of Charlie Sheen
The rise of the stormtwister: which one are you following? Surely, it's changed, Charlie's tiger-blooded human branding keeps on surging. But why? Friend Robert Weitz pointed out, as he put it, the gladiatorial posting of winning wars of followers. Andrew Barr offers...
LEGENDARY CULTURES AND BRANDING: LEGACY BRANDS WITH SOUL
Brands with soul, brands that tell stories, brands that people care about. Are they built, made, restored, or managed? All of these, and more. LEGEND BRANDING: What is the heart of legend, most? Legend is derived from reading - the heart of the word is about...
The Leading Edge of Type Art: Fontology and Truth
The evolving legacy of type design -- the honor of the MOMA typographic collection Customized type design: the big screen, the building, the book. "Typefaces -- the building blocks of information printed or displayed onscreen—are design in and of themselves, even...
True Grit: Exploring the Branding of the American Western
The spirit of the cowboy, evinced in brand identity. The notion of identity speaks to a holistic rendition of story -- graphically drawn: sensately experienced. Brand identity is the nature of defining visually -- as a start -- then fully unfolding the layering of...
Brand Image and Ideation: Reflecting Dreams and Inspirations | Ben Gorham + Byredo
Brand as Dream (Image from the Fabulous Nobody's blogspot) In the decades of working with the inspired, the dreamers, the lovers, the ingenious and the intrepid -- I've learned something: people -- they make the brand. Brand is the fire of passion -- brands are made...
IGNITE THE FUTURE | Theories of innovation, brand, story and influence
Can creativity be defined in a brief? What is a creative brief -- and is there a point to being brief? No. Brands are inordinately complicated orchestrations. Being that they inherently involve relationships to humans, the idea of "briefness" is a less than valuable...
WD-40 | the brandstory in community ("ah, the perfume of jet fuel in the morning")
Rockets, lubrication and the innovative force of personality in the leadership of John Barry WD-40. Personally, I love the scent. Nothing like jetfuel in the morning. Someone commented, "why is that you always are smelling things first?" This is a story that I've been...