Love of Letterpress | The Foundations of Typographic Design
The impressed letterform: elegance, beauty, sensuality At the beginnings of my career, I'd studied with a letterpress jobber -- first in Denver, then an old Linotype operator and finally in Olympia, at the Evergreen State College. I'd count that time as critical, the...
THE CHANT: Enchantment by Guy Kawasaki
From the start-up, kick-start maestro, a new book. I've studied the strategies of Guy Kawasaki for a couple of decades. Working at Apple, during the early years as a design consultant, Guy swung into play just after my efforts designing for Steve Jobs and the product...
Pitch Perfect: the fragrance of split wood
Girvin The dark tars of wood, fire, ash and burning. Scents as evocations -- the voice of the object and the emanation of its story. I contemplate the splitting wood -- cracking open the fragrances with an old axe. Burning the wood in my studio stove, I can scent the...
The script of connectedness: handwritten notes
Girvin There is something to the touch of the hand. And what can be made from it, in the note from the one to another. The idea of the hand -- the writing -- there are psychic links that reach to the soul, the electrical bolting that drives the inspiration of mind, to...
Crowdsourcing Drawing: An Artists Cloud of Creativity
The Animation of a Story, the Human Brand: Johnny Cash See this, beginning. What to the idea of drawing on drawing -- the draftsman overlaying the drafted line; one stroke expands yet another; each, a stroke, telling that story? There's a distinct fascination in...
CEO as Creative Director: Steve Jobs
Strategy, Brand Story, Leadership -- the crossroads iPad 2: This past week, Steve Jobs showed up to a standing ovation for the launch of Apple's new rendering of the iPad. "Here Comes the Sun" was the opening sound message -- the clarion call to opening the brand...
STARBUCKS | 40 YEARS AND A DAY
THE INTEGRATION OF LAUNCH | HOLISTIC AND INTEGRATED STRATEGIES FOR BRAND RENEWAL I missed Howard Schultz, down at the market, ringing in the bell for the NYStock Exchange at Store one, Starbucks, the Pike Place Market -- 6.30am, 3.8.2011, the ringing intonation and...
Twitterstorm + Twitterment | The Twitching of Charlie Sheen
The rise of the stormtwister: which one are you following? Surely, it's changed, Charlie's tiger-blooded human branding keeps on surging. But why? Friend Robert Weitz pointed out, as he put it, the gladiatorial posting of winning wars of followers. Andrew Barr offers...
LEGENDARY CULTURES AND BRANDING: LEGACY BRANDS WITH SOUL
Brands with soul, brands that tell stories, brands that people care about. Are they built, made, restored, or managed? All of these, and more. LEGEND BRANDING: What is the heart of legend, most? Legend is derived from reading - the heart of the word is about...
The Leading Edge of Type Art: Fontology and Truth
The evolving legacy of type design -- the honor of the MOMA typographic collection Customized type design: the big screen, the building, the book. "Typefaces -- the building blocks of information printed or displayed onscreen—are design in and of themselves, even...