INSTINCT + INTUITION | Brand Strategies on the Reactive Impulse
Girvin These are the days of experiments: everywhere, everytime. And great ideas, inspirations, and answers -- coupled with the wisdom of experience -- can click in an instant. See something, react to inception, go forward. Sensing is big -- yet what is the degree of...
Empathic Brands: What’s the Story, Who’s Telling it and Who Cares?
Girvin The nature of design strategy, thinking and consumer engagement I was talking with a team international brand development people, for a project initiation -- the challenge focused on the discussion of relevance. Literally -- for this brand, this idea, this...
Auditing Brand Experience | Fast Casual Restaurant Design
The spiral of brand experience design: Girvin's red thread of connective analyses The Analysis of the Concept of Place Making and Food Design Working for years on the propositions of food experience -- from luxury dining to kiosk service, fast casual to white...
Den Röda Tråden | The red thread of experience design
Core Values | Sweden -- could they be designed? THE QUESTION IS, CAN THE VALUES OF A COUNTRY BE COALESCED INTO AN EFFECTIVE BRAND STRATEGY, THAT THE ENTIRE MARKETING ENTERPRISE -- AS WELL AS TOURISTIC AND GOVERNMENTAL AGENCIES -- ADHERE TO COLLECTIVELY? "Together with...
Filmic Mythology: Brand Storytelling + Cinema
Focus Features The folkloric intuition, legendary dimensions of the lensed visualization There are cycles, repeating patterning, in the engagement of story and archetype, mystery and beauty. When I was in college, I corresponded with Joseph Campbell, the grand...
Finding the community of brand presence | where’s your brand, what’s the place, what’s it look and feel like — and who cares?
Brooklyn microshops -- a complexity of sensorial engagements | Girvin photography Brand soul placement, finding the applications of presence in impression and experience design. I'd given a talk, at an international retail design forum at Starbucks recently, exploring...
GOOD LUCK: the charm of positive support
Shimenawa * 注連縄 Girvin The talisman of positive reinforcement and advancement: symbolic strategy, design and the meaning of words. Sometimes, there's more to an expression that we might at first comprehend. Thoth, the trickster, God of writing Kom Ombo Temple | C....
TOXIC PERFUMES | Industrial Fragrances
Scents that celebrate urban experiences: the innovations of Comme des Garçons (and others) in fragrance concoction; there are fumes that might be called poisonous to some, others that live in the interpretation of city scents, industrially composed and material...
Love of Letterpress | The Foundations of Typographic Design
The impressed letterform: elegance, beauty, sensuality At the beginnings of my career, I'd studied with a letterpress jobber -- first in Denver, then an old Linotype operator and finally in Olympia, at the Evergreen State College. I'd count that time as critical, the...
THE CHANT: Enchantment by Guy Kawasaki
From the start-up, kick-start maestro, a new book. I've studied the strategies of Guy Kawasaki for a couple of decades. Working at Apple, during the early years as a design consultant, Guy swung into play just after my efforts designing for Steve Jobs and the product...