UNCERTAINTY
DURING THE QUEST FOR ANSWERS AND THE CLARITY OF A CERTIFIED PATHWAY, THE SEARCH FOR DIRECTIONS AND OUTCOMES, IT COULD BE SOMETHING OF A MEANDER—A WANDER. Creativity is rarely straight, but not all that wander are lost. Speaking to a client about their product delivery...
LUMINOUS ENTERPRISES | PEOPLE, PRESENCE, PRESENTATION
In the history of any branding work, it’s invariably about the person—the creator or creatrix, and the team that follows that visioning. Someone has to be out front—the fire starter, the leader who’s there with the dream. and that person should stay there. In how many...
BRAND GLADIATORS | THE DANCE FOR THE WIN, THE WINNING FIGHT, THE MATCH, ENGAGEMENT AND COMMUNITY
IN THE RING—THE STANCE, THE FOCUS, THE BALANCE AND THE SPEED. I tend to think about everything as a metaphorical expression—there’s a poem, everywhere; there’s a story behind everything; there is something which lies beneath—and it’s worth looking in, listening,...
THE PSYOPS OF BRANDING | BRAND STORYTELLING IN THE SPECIFITY OF ESPONIAGE, DECEPTION AND THE EXPANSION OF PARTICULAR IDEALS.
Storytelling tiers, visuals and intermixtures of messages and sound, woven together.
STORYTELLING INFORMATION: BRANDS AND JOURNEY DEVELOPMENT
VISUALIZING INFORMATION AS A STORY In a recent grouping of discussions, with a late 19th century-influenced designer, innovator and color theorist, we talked strategy and the tiering of information—in her brand-building around the presumptions of color gravity: the...
MOVING GIRVIN, A HISTORY: 19 TRANSITIONS
IN THE HISTORY OF A PRACTICE THAT HAS OPERATED CONTINUOUSLY FOR NEARLY 50 YEARS—SINCE OUR FOUNDING IN 1976—THERE MUST HAVE BEEN A LOT OF DIFFERENT STUDIOS, RIGHT? YES, MANY. AND MANY MOVES. That comes out to the following sequence, setting workplaces @ The Evergreen...
THE SYMBOLISM OF WEAVING | THE INTERLACEMENT OF MEANING, MESSAGE, CONTEXT AND CONSTRUCTION
TIERING MESSAGING AND LAYERING OF INTENTION IN BRAND NARRATIVES AND STORYTELLING In my earlier work as a calligrapher and lettersmith, I explored—and still study in our work—the idea of layering messages. I see this as a kind of palimpsest—letters on one tier, a...
DEEP BRAND SPACE | SYMBOLICAL BRAND PLACE-MAKING
THE ORDER OF PATHWAYS AND THE TOUCH OF THE MEMORABLE M A K E A M A Z E M E N T. As brand designers—as with any part of human creativity, “a making” or the construction of a visible object, the made art or the scribed breath of a poem—the point would be to answer this...
Branding Don Simpson and Jerry Bruckheimer Films
The Strike of the Twin Lightning Bolts
By This You Are Named
Brand naming As many know, there is a profession of nomenclature strategy—people who “name” things. It’s an intriguing meditation, given ancient character of the concept of the name, which as the tradition of antiquity proffers, speaks literally to the true nature of...