the word, changed
when I draw this word in the sand, it changed with the time, the softening wind and the tides -- the movement of the world changed that story told, finger in sand. And story became something wondrously new and alive -- until: it vanished. "I wrote the same, but...
I Hate Perfume
Perfume Environments: The Scent Visioning of Christopher Brosius Window display, Brosius I'd tried to link to Brosius live, but couldn't since he was working on project, one that he was focusing on. I did see him at his shop, but held my tongue in reaching out. I'd...
Danny Meyer’s Shack Shake: Intentionality and Authenticity
The singularity of purpose in extraordinary experience design Small FSR | Big Ambitions in Restaurant Design Strategy The real key is honesty -- being simple, authentic, straight forward. People seem to get that. Meeting Danny Meyer, the legendary human brand...
Brand Storytelling | The Labyrinth of Layering Content, Meaning and Message
The cartography of brandfire: the story of highest road, the path of the middle story told, and the cumulus of the multiple tales -- the grounding I'd offer a theory of the narrative cloud -- the stories that surround the power of an enterprise speaking to a more...
Singularity, Attentionality, Intentionality | Strategies in Brand Development
Resonance, Relevance, Relationships -- the three indices of connection and community Brands have to matter to be unforgettable. Given the flooding of exposures, those that are strong will require extraordinary staying power. But more importantly, to the nature of...
The Place of Books | Brand and Experience Delectation
Books as objects in the design of interior experience I like books. I like being in places with books. Libraries draw me. Bookshelves captivate me. I love books. There's something interesting to spaces that have books in them -- books enrich place. If the experiencer...
The Scent of Ink and Paper: the alchemy of the scribe, the stock, the flow of content
Girvin The drawn stroke of fragrance, scratched into the memory I go to the scent of drawing. That idea of the drawn scent is something that releases the molecules of creativity -- a crayon (of the Crayola type) pulls the waxy molding of the hardened shaft into a...
The perpetual waft — the perfume of curiosity, manifold experimentation, exploration
Building retail strategies founded on constant change: innovation shop design and merchandising evolutions Blackbird Ballard (Girvin) The wanderer: micro stores, layered storytelling, authentic brands, Nicole Miller | Blackbird [Ballard] and others Brand legend...
INSTINCT + INTUITION | Brand Strategies on the Reactive Impulse
Girvin These are the days of experiments: everywhere, everytime. And great ideas, inspirations, and answers -- coupled with the wisdom of experience -- can click in an instant. See something, react to inception, go forward. Sensing is big -- yet what is the degree of...
Empathic Brands: What’s the Story, Who’s Telling it and Who Cares?
Girvin The nature of design strategy, thinking and consumer engagement I was talking with a team international brand development people, for a project initiation -- the challenge focused on the discussion of relevance. Literally -- for this brand, this idea, this...