What lies beneath: unearthing the art of brand
In every brand story, there is a layering of story that reveals the humanity of brand, in seeking out the art of experience. In working on the innovation of brand strategy, finding that which might not be seen -- and that which can offer a compelling insight into the...
Aligning Merchandise with Brand, Story, Experience: Desigual
Brand experiences that are designed to holistically speak product strategy, merchandising & manifestation Apple comes to mind. We have commented. It might be projected that some brands offer merchandise, particularly in the fashion retail experience, that are...
love: brand me — my story to be shared, my telling to be told, my ideas to be held
love me, do; and I will love you -- and indeed -- shall love:love All days. TO THE LOVE OF WORDS, THEIR MEANINGS AND MANNER, LOVE DOUGLAS HARPER Love daze. Any day should be about love. Love found, love newly discovered, long savored. It is the holding, the sharing. A...
APPRECIATIVE LISTENING: watchful feelingness
Which way are you listing? open, sourced? foundation: sharing. –––––––––––––––– Vince -- good question last night, listening into our meeting; "how does a meeting with people that you've never met becomes a familial love / hug fest?" Silence -- and observative,...
The rise of "spec:" doing creative work for free
Doing creative speculative work -- a pitch that costs nothing for the client -- and everything for the creative team. I was in an argument with the team at Toyota -- for what seems like months; lots of errors, miscommunications, challenges and failures to really...
Beautiful Garbage
There's a story about beautiful garbage, based on the idea of one person's -- a team -- visioning of a litter free place. That being -- an alley. In Seattle, the founder team came up with the notion of "dumpster free" alleys, by engaging community members in seeking a...
Palm Springs Designed Modernism
Designing in the otherworldly -- futurism found and built -- in the scarcity of the desert. It might not be certain what the effect of the desert air, broad and brilliant skies, ranges of mountainous channels could be in the sentiments of design and architecture in...
THE RAVENOUS HUNGER| THE CREATIVE PREY
the creative hunger, the force of passionate making raven, verb i"m thinking about the hunger that is beneath the hunger. I'm talking less about food and more about the notion of the food beneath food -- that is, what drives the hunger itself? Emptiness? Or...
You’re so cool.
Design, brand foundations and Silicon Valley: opening the channels to brand origination. "I know that there's a story here, but how will people get it? What is the story, what's cool about it -- and why would anyone care?" I was thinking about the beginnings....
THE STRATEGY OF A STORY
THE STRATEGY OF A STORY, THAT'S AN OLD STORY, THAT'S A NEW STORY, RETOLD. Why do you carry a story, that is another story (even brand story) that becomes your story -- brought forward? What does the listener hold? If there's a scent - a perfume - could that story be...