Theatrical Branding and Type Design | Logo Workshops in LA
For motion picture studio teams, agencies and theatrical producers, I’ve been giving these workshop presentations as a proposition to linking marketing strategy, brand storytelling and narrative illustration. In a manner, thinking of movie logos, the identity offers a...
The dreamer is the whole dream, the deep archetypes of John Wick
The mythological patterning of legend-building—cinematic narrative and ancient thematics—BabaYaga, the BogeyMan and the Hero of 1000 Faces. As any creative would tell you, story-working is a layering of patterns—there are the arcs of plots, the intertwinement of time,...
GIRVIN | Nintendo+Tetris
DESIGNING LOGOS AS A PUZZLE MASTERY SOLUTION Everything’s a puzzle, in a manner of speaking—each game is a labyrinthine array of choices, that play to decision-making that, in amazement, leads to the conclusion, a win or the continuation of another game. In the legacy...
Finding the Right Word, Corporate Signatures and Tag Lines
Positioning a brand with the just right phrasing. In studying the architecture of brands—first off, there’s a need to reach-in, right to the center of the proposition—soul placement. Where does the heart live? What’s the offer of the brand, what does the brand stand...
Uplift
We’re all looking for the right answer, and the better outlook after the challenging sequences of the last couple of years. We’re looking for yes. Anytime you have an answer, there was a question before. And any question is a quest— it's a journey, from one place of...
Workshopping the Wholly Creative Life: Kindling Fire, Journaling Meaning, Art in The Shaping of Content
You’re thinking about it: the meaning of the work, what is it you’re doing, what you’ve done, what you could be doing—and what you’re dreaming about: the future. In my history, I’ve taught all manner of workshops. When I was a student at New College, as well as The...
Soul Journey: Brands and Humanity
In the quest for finding the soulful intention of human-built enterprises—first there has to be an underpinning of knowledge about these brand systems and their architecture. Their seeds, their planting, the foliation and the nodality of their evolutions. And finally,...
The Beautiful Word | Graphical Brand Voices and the Spirit of Calligraphy
THE INTEGRATION OF MESSAGE: GRAPHICAL EXPRESSIONS IN A SCALABLE SOLUTION. TINY CAN BE GIGANTIC, SMALLER CAN BE EMULATED IN A TIERING OF ENLARGEABLE OR REDUCIBLE DESIGN TREATMENTS, NOT MERELY AS DESIGN THINKING—BUT AS A DIRECT LINK THE GENETICS OF THE DESIGN. THE...
Theatrical Branding | The Perfection of Fungi and The Last of Us
In our own history, we have been honored to cross from core motion picture identity to its applicable resonance in production design. Working on the Lots at Paramount, Warner Brothers and Universal, and meeting with the production crews for various film properties and...
The Breath of the Trees | Brand Strategy: Messaging as Arboreal Allegories
The symbolism of the forest as a figural message cartography. To each of us, there is a moment in our reflections on our work that emerges as a contemplation. And in this instance, it’s a meditation of the tree as a tool to organize a communications mapping of...