Amazon retail — bricks and mortar?
Amazon retail, a theory [Girvin]-- bricks and mortar? Brand, retail, retelling, retooling, rethinking. Retail and community, brand storytelling as a reflective sharing -- the story of place, of culture, of wonder, embracement and connectivity. There is a theory...
Old Coolness: Antique Wowness in Old Logo Design
Old Coolness | Logo history Image credit: StockLogos In the past, countless logos show the character of the original brand personality. Does modernization take away the soul of their launching propositions? In some instances, we think -- "yes!" How many times have you...
Keeping Clear
Sometimes, simple is best. Messaging, stories told in the language of your community, and tuning the nature of clarity. There is a bridge between the patterning of one's personal character, "your brand attributes" -- how you, as a person, communicate, what you stand...
The Shining
SHELF EPIPHANY, RETAIL DESIGN, BRAND STORYTELLING AND SHINING ––––––––––––– I was talking to a client about the concept of the shine. Walking the street, I spied this installation -- a shine brush in a window. And it urged a meditation on the allegory of shining. What...
Le Nid: A Graphic Designer Envisions a Restaurant?
Graphical thinking in the Visioning of Spatial Ideas and Place-making In the beginning for me, it was Peter Saville, London, that changed my point of view about the power of a graphical treatment to fully render ideas. Hear Peter, here. WIELDING AND SPEAKING A BROAD...
Marvin Traub and Bloomingdale’s
Marvin Traub and Bloomingdale's Girvin's 1985 2-sided shopping bag for Bloomingdale's The height of retail branding | Girvin, John Jay, the 1980's. Campaign Theme Design as a Form of Integrated Retail Experience THE DEATH OF MARVIN TRAUB | 22 YEARS CEO+PRESIDENT OF...
Apple is the most valuable company in history
How did that happen? Love, love, love. The best brands in the world move past the nature of conventional commerce relationships, it's far beyond mere exchange of cash and product; it's emotional and exhilarated -- they are, like other love brands, engaged and...
Lifecycle of Innovation
Rethinking rethinking -- and the cycle of innovation -- finding wowness. What is life but a string of refreshments -- a discovering: a way of seeing, momentarily -- a challenge, a cast-out idea, a gesture to newness, wowness as the surprised state of the being remade...
Drawing Gods as a Meditation
The Rubin Museum | NYC | Geometric patterning of a Bodhisattva print GIRVIN | the digital assembly of 108 paintings of divinity -- the mala, the spiritual thread of prayer. Below is a photograph of the 16x20" poster of nearly all the paintings of the digital gathering...
The Soul of the Olympics
The last days of the Olympics | London 2012 The gift of the games, "the Soul of the Olympics." When you think about it, hasn't the Olympics, London 2012 been about the unbridled power, the spirit of the people who came: phenomenal? From small story to large media...